About Us

R.J. Reynolds Tobacco Company is the second largest tobacco company in the United States. The company manufactures and markets cigarettes and modern, smoke-free tobacco products for adult tobacco consumers. Our Guiding Principles and Beliefs seek to reflect the interest consumers, employees and other stakeholders. R.J. Reynolds is committed to addressing the issues regarding the use of and harm associated with tobacco products in an open and objective manner.

Superior Products and Relationships

Building strong brands and providing adult tobacco consumers high-quality tobacco products is essential to the long-term growth of R.J. Reynolds Tobacco Company. R.J. Reynolds' total tobacco company strategy divides the company's cigarette brands into three categories -- growth brands, support brands and non-support brands.

The company's overall objective is to increase growth brand share of market, and effectively manage its support brand and non-support brand portfolios. Effective management of our cigarette brand portfolio provides financial resources to invest in product and packaging innovation in both the cigarette and modern, smoke-free tobacco categories, resulting in sustainable profit growth, and superior relationships with retailers and adult tobacco consumers.