Summary

Dana’s unique blend of a management consulting background, combined with her expertise in marketing and analytics, makes her a valued strategist. She is passionate about leveraging new technology to break down barriers and build deeper connections. Dana began her career in Manhattan, working for industry leaders such as Milliman, Goldman Sachs, and The Nielsen Company. She has led massive data projects at some of the largest healthcare providers, built complex statistical models to optimize the advertising mix of some of P&G’s largest brands, and provided extensive competitive guidance and forecasting for beverage companies like Pepsi and Nestlé. As a consultant at FG, Dana created defining marketing and communication strategies for F500 firms such as Accenture and Apollo Group. Dana attended Tufts University where she graduated cum laude with B.A.s in both Quantitative Economics and Political Science. Now a resident of sunny Los Angeles, Dana enjoys biking along the beach, yoga, and exploring new restaurants.

Specialities

strategy, marketing, analytics, data modeling, management consulting, branding, presentation, research, project management, communications, client engagement, market-size, competitive analysis, competitive positioning, social media, strategic, partnerships, business development, community engagement, thought leadership, case studies,

Education

Experience