Attract a Following and Sell More | Interview with Liz Lynch
In this post I interview Liz Lynch, networking strategist, speaker, author of Smart Networking: Attract a Following in Person and Online, and founder of the Center for Networking Excellence. Liz shares her thoughts on why sales reps need to create their own personal brands to succeed in the New Sales Economy, how she uses her social networks to create more opportunities and the ways building her personal brand has brought her success.
Chad: You mention on your website that your first networking event lasted about 4 minutes – how can sales reps become better at networking in person and online to increase their sales?
Liz: There’s so much fear that can paralyze people—fear of looking stupid, fear of rejection— this holds people back from reaching out to make those connections that can really have an impact on their businesses, lives and careers.
There are a number of steps to overcoming this fear. First, is to get out of your own head and put your focus on other people. The more genuine interest you can take in getting to know others, the more they’ll warm up to you and the more comfortable you’ll feel.