The sales game has changed — now more than ever you are the CEO of your own company — the company called You Inc. The best opportunities and commission checks will increasingly go to the sales reps with the most credible and powerful personal brands.
Tom Peters’ bedrock article on personal branding entitled: The Brand Called You is chock full of great insights that you can use to propel your sales career. I believe knowledge is a tool and this one article contains enough knowledge to guide any sales rep, or person for that matter, to success.
Here are my favorite quotes:
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Guest post by David Anderson, CEO, MyWay Interactive:
Twitter is for business! Surprisingly Twitter conversations are much more business oriented than Facebook. Many business executives and their staffs use Twitter to converse with each other, listen to customer conversations on their brand and have dialogs with industry partners who are on the go.
Once your account is activated, you start building your friends. Your friends list, is composed of people you listen to (follow) and your prospective customers. As an example, if you are in the business of selling Bank teller software, you would listen to CIO’s at major banks or Directors of operations at Banks. You can easily find these people by doing a people search on Twitter .
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The following was written by Matt Bertuzzi over at the Inside Sales Expert Blog. Also, make sure to checkout the Prospecting 2.0: Bridging the Sales & Marketing Chasm at 2pm today with Trish Bertuzzi. You can find the registration link at the end of this post.
Here is Matt Bertuzzi’s blog post below — I love his reference to the New Sales Economy (I coined that term).
I was just catching up on some blogs & tweets from last week’s Sales 2.0 Conference in Chicago. At the conference, Lee Levitt of IDC’s Sales Advisory Practice, stated, “The 4th Quarter of 2009 is the most important quarter of the decade.” Wow – no pressure!
There is and will continue to be significant discussion about Sales 2.0 (and its implications), the New Sales Economy and how much selling has changed. But, it is not just the science of selling that has changed but also the basic art of prospecting.
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