For those of you that don’t know — I’m a contributing author each Saturday over at the Personal Brand Blog, a top 50 AdAge ranked blog. I believe building, promoting and monitoring your personal brand is essential in our Web 2.0 world and especially important for sales reps.
Here is my post from this Saturday — it was a pretty popular post. Enjoy!
Have you ever considered whether you should create your personal brand? Have you been procrastinating? Are you thinking that 2010 will be the year you jump on the personal branding band wagon?
Maybe you should read this first before you take the plunge.
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Is sales really all that different than just a few years ago? Is social media really going to change the sales profession?
Here is a really interesting and simple video that explains the effect social media is having on business — only about 4 minutes.
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Are you ready to navigate the coming decade of 10% unemployment? The days ahead are going to bring more competition for sales reps — this post will provide you with 9 ways to differentiate yourself from your competition with your personal brand.
First some background on the unemployment picture.
The jobless rate is at its highest level since 1983 at 10%, this is known as the U3 unemployment rate. An even more comprehensive measure of unemployment, known as the U6, which includes all marginally attached workers, puts the unemployment rate at 17.2%. That leaves about 1 in every 5 Americans without a job.
The politicians will tell you there will be a healthier job market when the economy rebounds and that unemployment will trend down to more normalized levels. The reality is that nobody, including politicians and economists really knows what the job market will look like in the years ahead.
It is a fool’s game to try and predict what the job market will look like in the next 10 years — there are too many moving factors and variables in our global economy. Those that will have you believe that “full employment”, widely accepted to be at 5% unemployment, is achievable within the next four years may be overly optimistic.
The sobering reality, is that we may be heading towards a lost decade for jobs.
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