In this post I interview Kipp Bodnar, Social Media Marketing Manager, co-author of the Ad Age Power 150 Social Media B2B blog, and thought leader on using B2B social media strategies. In this interview Kipp shares why sales reps need to become better marketers, how social media is changing the B2B marketplace, and why social media is more than the responsibility of the marketing department at your company.

Chad: What are some of the major shifts you are seeing in the B2B marketplace with the innovation of social media platforms?

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Here is a solid video by Clay Shirky at TED that explains the great power shift taking place in media and the marketplace.

The message is simple.

The rise of social networks and their users have turned all conventional thought upside down. Right before our eyes, we are seeing changes in the way we communicate and share information. Social Media, the network effect and social selling has changed the B2B marketplace and will continue to change it in 2010. For B2B sales reps, the changes will continue to happen steadily, until the entire profession and marketplace has changed.

Will you be ready?

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