How Twitter Will Change The Way We Live
The June edition of Time Magazaine has a fascinating article on how Twitter is changing the way we live and interact with each other. In my opinion, as social networking evolves, companies and sales reps will have to adapt to stay ahead of the pack and at the top of their game.
But, hey, don’t take my word for it!
Excerpt:
“Twitter users have begun to find a route around that limitation by employing Twitter as a pointing device instead of a communications channel: sharing links to longer articles, discussions, posts, videos — anything that lives behind a URL. Websites that once saw their traffic dominated by Google search queries are seeing a growing number of new visitors coming from “passed links” at social networks like Twitter and Facebook. This is what the naysayers fail to understand: it’s just as easy to use Twitter to spread the word about a brilliant 10,000-word New Yorker article as it is to spread the word about your Lucky Charms habit.”
“Put those three elements together — social networks, live searching and link-sharing — and you have a cocktail that poses what may amount to the most interesting alternative to Google’s near monopoly in searching. At its heart, Google’s system is built around the slow, anonymous accumulation of authority: pages rise to the top of Google’s search results according to, in part, how many links point to them, which tends to favor older pages that have had time to build an audience. That’s a fantastic solution for finding high-quality needles in the immense, spam-plagued haystack that is the contemporary Web. But it’s not a particularly useful solution for finding out what people are saying right now, the in-the-moment conversation that industry pioneer John Battelle calls the “super fresh” Web.”
Make sure to checkout the full Time Magazine article here — it’s a must read!
What are your thoughts about Twitter? Do you see it evolving into a sales tool, a place to prospect, or is it just a waste of time?
Please share your thoughts in the comments below!
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