Why Sales Reps Should Care About Social Media
Social Media Can Help You Win
Barack Obama’s campaign team won an election with social media by mobilizing millions of people through social communities that united his voters. They created a social media machine that helped beat his competition on Election Day.
“Obama’s rise to the presidency will be studied for years to come as the textbook example of a new kind of electioneering driven by people and technology”, says Ralph Benko, a principal of the political consulting firm Capital City Partners, in Washington, D.C.
Social media’s power helped win an election. It’s also powerful enough to increase your business.
People and Technology
Customers are influencing companies to take a bottom-up marketing and sales approach. The shift is due to a change in power created by new media. The barriers to entry are being removed and everyone has a medium to be heard.
One tweet on Twitter can reach thousands of people in minutes. What if you could create a following for your company, or yourself on Twitter? Would that help you earn more business? You bet. The only question is how much?
Social Media Reinforces Your Message
Participating in different online communities gives your customers another way to interact with your brand. You can post links, articles and other interesting content that provide value in areas your business specializes in.
If your content is good enough, customers will come back for it or opt into it. When a customer opts in to receive your content you’re in a powerful position. You’ve created mindshare. Old school marketers spend billions each year to achieve this. Social media allows you to do this for much less, usually just the cost of your time.
Your Competitors Are Using It
If you choose not to use social media you will lose opportunities to those who do. Eventually you will be crushed by more savvy and creative sales reps. If your competitors are not using social media you should be thrilled. They’re giving you an opportunity to take market share. The first mover usually receives the most profits. Move before it’s to late.
Social Media Is A Piece Of The Puzzle
Many people give up on social media because they get frustrated and give up to quick. To gain a following it takes patience and persistence. Social media is not a cure all for your business or sales career. It’s another tool that can be used to build and maintain relationships and increase your business.
Anyone can do that and so can you!
If you enjoyed this blog post please subscribe to the Sales 2.0 blog here on Sales Gravy. You can also connect with me on Twitter @ChadALevitt and the New Sales Economy blog where I write about Sales 2.0 & Social Media tips to help you connect, create more opportunities and increase your business.
And as always, please share your thoughts, comments and questions below so we can all learn from each other.
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