FREE BOOK CLUB GUIDE
Sales teams that share the experience of reading Objections will learn a new psychology for turning-around objections and implementing proven strategies that work with today’s more informed, in control, and skeptical buyers.
This 31-page guide has everything your team needs to set up and run a 12-Session book club including summaries, discussion prompts, individual reflections, and exercises.
For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.
The Objections Book Club Guide will give you and your team the tools to become rejection proof and get to YES.