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How to Make Positive Change Stick

These 8 strategies not only position leaders as catalysts for positive transformation but also ensures that their organizations remain agile, competitive, and poised for long-term success in an ever-changing world.

In today’s dynamic business environment, change is not just an inevitability; it’s a strategic imperative.

Effective leaders are those who not only recognize the need for change but also possess the skills to initiate and sustain it.

Get change right and your organization accelerates past its competitors. Get it wrong and you flounder.

Here are eight ways to increase the probability that whatever change you desire sticks:

Establish a Clear Vision

The foundation of any successful change initiative lies in a clear and compelling vision. Leaders must articulate a vivid picture of what the organization aims to achieve.

This vision serves as a guiding light, providing direction and purpose to all stakeholders involved. It should be communicated in a way that inspires and motivates the team and used continually to reinforce the importance of the change.

Phrases like “picture us in one year” (or whatever timeframe you desire) help people create the imagery in their minds of the results of the change.

Communicate Effectively

Open, honest, and transparent communication is paramount during times of change.

Leaders must keep the lines of communication open, ensuring that all team members understand the reasons behind the change and how it aligns with the individual’s and organization’s goals.

Additionally, leaders should provide regular updates on the progress of the initiative. This builds trust and fosters a sense of inclusion among team members.

Empower People

Successful change initiatives involve the active participation of team members at all levels of the organization. Leaders should empower their teams by involving them in the decision-making process and seeking their input and feedback.

This not only generates a sense of ownership but also leverages the collective intelligence and experience of the team, leading to more robust and sustainable solutions.

Anticipate Resistance

Change often triggers resistance, as it disrupts established routines and may evoke feelings of uncertainty or fear.  In short, people don’t want to let go of their status quo because, in their minds eye, it’s not safe.

Effective leaders anticipate this resistance and proactively address it. They engage with team members to understand their concerns, provide reassurance, and offer support and resources to facilitate the transition.

By acknowledging and validating these feelings, leaders can turn potential detractors into advocates for the change.

Leaders also find “bell cows” in their team, ie. people who are embracing the change and who can “lead by example”.

Leaders Must also Lead by Example

Leaders must embody the change they seek to implement. This involves not only advocating for the change but also demonstrating it through their actions and behaviors.

When team members see their leaders fully committed to the new direction, they are more likely to follow suit. Leading by example creates a culture of accountability and reinforces the importance of the change initiative.

Celebrate Wins — Big AND Small

Recognizing and celebrating small wins along the way is crucial for sustaining momentum and motivation.

Leaders should take the time to acknowledge the efforts and achievements of their team members, no matter how incremental.

This not only boosts morale but also reinforces the belief that progress is being made and that the change is worth the investment.  People must emotionally feel good about the change.

Provide Ongoing Support and Resources

Change often requires new skills, tools, and resources. Leaders must ensure that their teams have access to the training, mentoring, and resources they need to navigate the transition successfully.

This includes providing ongoing learning opportunities and creating a supportive environment where team members feel comfortable seeking help and guidance.

Monitor Progress and Adapt as Needed

Change is a dynamic process, and leaders must be prepared to adapt their approach based on feedback and evolving circumstances. Regularly monitoring progress and gathering feedback allows leaders to make necessary adjustments and course corrections.

A trick here is for the leader to seek out the opinions of their team members. People feel valued when their opinions are sought and it helps envelope them into the change process that the leader seeks.

Be An Agent of Change

Embracing these strategies not only positions leaders as catalysts for positive transformation but also ensures that their organizations remain agile, competitive, and poised for long-term success in an ever-changing world.

It’s not easy to make change happen, but it’s a requirement of all leaders in today’s world.


The innovative Sales Gravy University sales training platform gives on the go individuals and entire teams easy, affordable access to the world’s top sales trainers in both live and on-demand courses. Now you can learn how to win in sales anywhere, anytime, and on any device. 

About the author

Keith Lubner

Keith Lubner is Chief Strategy Officer at Sales Gravy and acts as an advisor,…

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