How do you show your customers you appreciate them? Lunches are fine, but everyone does them. What else could you do that sets you apart that also builds rapport with your customers? When you read the newspaper and other journals, are you looking for articles that are of particular interest to select clients?
Did you know that Albert Einstein had a theory on selling? He said, “Doing things the same way you always have and expecting the results to be different is insanity.” He may not have realized it at the time, but what better theory to apply to selling? Selling is complex and we face many challenges. We think that doing what we’ve always done is a strategy for success. Yet the choices we make are critical to our success. As your new year unfolds, what are you planning to do? Is it more insanity or getting different results?
Maura Schreier-Fleming
Maura Schreier-Fleming is the President of Best@Selling. Maura works with business and sales professionals…
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