Written By: Danita Bye
In a hyper-competitive industry filled with giants, we need Millennials with superior sales acumen. But as wise leaders, we also have a responsibility towards the well-being of our up-and-coming sales leaders.
My husband, Gordon, and I, love to go on long motorcycle trips. Right now we are on the road again to witness the gorgeous explosion of red, orange, and yellow on the maple trees of Vermont. Yes, we are ‘leaf peepers’, as some of the locals call us!
I’m the passenger and Gordon is the driver. I’m always worried that it might be too stressful for him to do these long distances. He just laughs and says, ‘This is the good kind of stress!’ But there’s a different kind of “bad” stress that’s affecting the sales performance of our up-and-coming sales leaders.
What are you doing to help your Millennial Sales Leaders to beat workplace burnout?
The world of sales is extremely stressful. In a hyper-competitive industry filled with giants, we need Millennials with superior sales acumen. But as wise leaders, we also have a responsibility towards the well-being of our up-and-coming sales leaders. Maximizing productivity and minimizing workplace burnout at the same time? That sounds like a paradox!
As business leaders, you should use strategies to inspire your salespeople to sell with passion and purpose. The connection between what they are doing each day and how that serves a higher purpose is important. It enables your Millennial sales leader to take market share and grow – even during a market downturn.
But, with all the talk about strategies to boost our emerging sales leader’s performance, do we know what’s happening on the inside? Out-of-control stress is a debilitating challenge for many Millennial sales leaders. An article on Gallup reports on the findings of a recent study of nearly 7,500 full-time U.S. employees. They found that 28% of Millennials claimed to experience frequent or constant burnout at work, compared with 21% of workers in older generations.
How might you assist your Millennial sales leader to deal with high-stress sales scenarios?
The impact of workplace burnout on your sales growth
In small doses, stress can propel your Millennial sales leader to perform under pressure. It keeps them on their toes during a presentation and sharpens concentration. However, beyond a certain point, stress stops being helpful. It can cause major damage to health, mood, productivity, relationships, and quality of life.
Workplace burnout might impact your emerging sales leader’s performance in different ways. Here are some of the telltale signs.
“Outstanding insights that are applicable to anyone with Millennials in their life. While focused on the traditional sales market, the insights in the book apply to all people and all industries.” ~ Shari Levitin, Sales Strategist Writer.
Use your experience to show your up-and-coming sales leader how they can sell with passion and purpose. This solid foundation will connect their ordinary work with a higher purpose.
At the same time, it maximizes their sales acumen and they will be better equipped to deal with high-stress situations that might lead to workplace burnout.
Danita Bye, M.A. is a leadership and sales development expert. She has successful sales…
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