Written By: Susan Regier
Yes, there are many differences between writing articles to promote your business and writing a media release to garner free publicity. And it may seem obvious, but sometimes I just have to say it…the main difference is “audience.” And of course, what follows is audience expectations.
Marketing to Boost Your Business
But let’s start with the 7 similarities between writing an article and writing a media release.
1. Neither should be blatant advertisements.
2. Forget the marketing hype and make sure the content has substance.
3. Include a great headline or title to hook the reader.
4. Always keep your audience in mind when writing.
5. Both must be interesting and relevant to the publication (online or in print).
6. All facts must be accurate (unless you’re writing fiction).
7. Both must be concise and well-written.
Article or Media Release?
Now here are the differences that you must keep in mind when you sit down to write.
Non Fiction Articles to Boost Your Business:
And never forget, when sending a media release or an article, to include your contact information. Your name, telephone number, email address, URL, etc. When sending an article, make sure you always include a brief bio that will drive traffic back to your Web site. After all, either way you’re writing to boost your business.
Susan started Vantage One Writing, a marketing company that has helped hundreds of businesses…
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