One of the questions I am frequently asked is, “When is the best time to make calls?” I’m always hesitant to answer this question, simply because I never want to give prospectors and new business development pros a reason not to make calls. I’m always afraid that if I mention times that are better than others people could interpret that to mean they should not make calls at those other times.
Track Your Calls
It’s true that good times to reach high–level corporate decision–makers and/or business owners can be before or after business hours. Many times high–level decision–makers or business owners are in early or they stay late. If you track your calls (which you should be doing) you may also notice trends about when you are able to reach prospects directly.
Never Give Up
The bottom line is that you really never know when you might be able to reach a given prospect so it’s always worth trying. To prove my point, here is an email I recently received from a client. As you’ll see, his conclusions and results go against what passes for the common wisdom about when one can reach a prospect:
“Friday afternoons after 2:00 p.m. have been the best times for me to reach people in their offices. I managed to get through to half a dozen people this afternoon…. Every one of them either agreed to meet with me, or referred me down a level to someone else in their organization. The person who referred me down a level is the person who runs the entire home loan division for Bank of America – a very big fish. People may be tempted to take Friday afternoon off, I know I always am, but it’s a spectacularly good time to call people.”
About the author
Wendy Weiss, The Queen of Cold Calling™, is an author, speaker, sales trainer, and…