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Tag: Cold Calling

Here's a question that hits every sales professional right in the gut: What do you do when your email prospecting tanks and you're staring at response rates that are circling the drain? That's the question Tara asked on a recent episode of Ask Jeb on The Sales Gravy Podcast, and it's one I hear constantly from SDRs, account executives, and even sales managers who've convinced themselves that cold calling is outdated. If you're nodding along thinking email is the future and cold calling is dead, you need to wake up. Email efficiency is going down without bound, and if you're not picking up the phone, you're leaving money on the table. The Hard Truth About Email Prospecting Let me be blunt: Your email isn't failing because the channel is broken. It's failing because what you're doing is terrible. Before you blame the medium, look in the mirror. Did people ignore your email because you sent them something genuinely personalized and valuable? Or did they ignore you because you followed up thirteen times in five days? Did they ghost you because your seven colleagues already called them that same day? The brutal reality is that most salespeople treat email like a spray-and-pray numbers game. They blast generic messages, add zero personalization, and then wonder why nobody responds. Meanwhile, they avoid the one thing that actually works: picking up the phone and having real conversations. Why Cold Calling Will Always Matter Cold calling isn't going anywhere. It never has been, and it never will be. You want to know why? Because sales is a human business. People buy from people they trust, and you can't build trust through automated emails that sound like they were written by AI. A phone call gives you something email never can: the ability to prove you're a real human being who's genuinely there to help, not just to pitch and sell. When you call someone and say, "Hey, I sent you an email last week with this case study because I saw you talked about this at the Outbound Conference," you're showing them you did your homework. You're not just another robot in their inbox. Here's a line I love: "Would I be the worst salesperson in the world if I didn't also try to call you?" It's honest, it's human, and it cuts through the noise. You Don't Know What to Say? Make the Calls The number one excuse I hear from salespeople: "I don't know what to say." Here's my advice: Make one hundred calls and talk to people. They'll teach you. You're going to learn what not to say. You're going to start seeing patterns in how your prospects think, what problems they face, and what language matters to them. This is how you develop business acumen that separates you from the pack. You can't learn it behind a keyboard. I was in an alignment call today with a new client, and they said, "You totally understand us." Why? Because last week I was with a business adjacent to their industry, learned their language, and pulled that knowledge into the next call. Use Tools to Compress Your Learning Curve Use tools like ZoomInfo to accelerate your learning curve. At Sales Gravy, we use it every day to find information about people, see what they're doing on our website, and get intent signals that build our lists automatically. You can use these tools to learn the language of industries you're breaking into. You can see company news, understand their challenges, and show up on calls sounding like you belong. But here's the key: The tool doesn't make the call for you. It gives you the ammunition. You still have to do the work. Be Strategic and Resourceful Here's a strategy most salespeople are too lazy to try: If you're having trouble getting through to a decision maker, call someone else in the company who'll actually talk to you. Selling HR services? Call a sales rep. They'll talk your ear off about the company and might even make an introduction. Try this: "Hey, I know you're in sales. I've been trying to get hold of Joseph for nine months. Is there any way you could help me out?" That's not being cheesy. That's being resourceful. But you have to be genuine. You can't just ask for something without building rapport. Your Action Plan If you're struggling with email effectiveness: Pick up the damn phone. Stop making excuses about why cold calling doesn't work. It works if you work it. Get comfortable being uncomfortable. Introducing yourself to strangers will never be easy, but it's the price of admission for being great at sales. Use data strategically. Build sequences that interweave multiple channels over 30, 60, 90 days. Email, phone, LinkedIn, video. Give yourself the best odds. Don't oversell on the cold call. A little interest isn't an invitation to vomit your pitch. Your job is to earn the next conversation. Make one more call. At the end of the day when you're tired, make one more call. That's where discipline separates winners from everyone else. The Bottom Line Email isn't dead, but it's not a magic bullet. Cold calling isn't outdated. It's the foundation of everything we do in sales. Stop hiding behind your keyboard. Stop blaming the tools. Stop making excuses. The shortest path to a meeting is through a real conversation. That's how you build relationships, develop trust, and separate yourself from every other salesperson who's too afraid to dial. Get outside your skin. Be genuine. Be there to help. And pick up the phone. Ready to take your prospecting skills to the next level? Join us at one of our upcoming Sales Gravy LIVE events where you'll learn directly from top sales leaders and get hands-on coaching to transform your results.

Why Cold Calling Will Never Die (Ask Jeb)

Here's a question that hits every sales professional right in the gut: What do you do when your email prospecting tanks and you're staring at response rates that are circling the drain? That's the question Tara asked on a recent…

Here's a question that'll stop you in your tracks: Would you let someone walk up to you, take your wallet, empty out all your cash and credit cards, and leave your family with nothing? Of course not. That's insane. But if you're in sales and you let rejection stop you from making calls, booking appointments, and closing deals, that's exactly what you're doing. You're handing over your commission check to fear. That was the powerful insight from Wendy Ramirez, a leading Mexican sales expert and author of Lo que nadie habla de las ventas: Estrategias para no ser llamarada de petate or What Nobody Talks About in Sales: Strategies to Avoid Being a Flash in the Pan, on a recent episode of Ask Jeb the Sales Gravy Podcast. When you give rejection the power to stop you, you're literally taking money away from your family. Let that sink in. Listen more on the Sales Gravy Podcast, the number one sales training company

Are You Letting Rejection Control Your Sales Career? (Ask Jeb)

Here's a question that'll stop you in your tracks: Would you let someone walk up to you, take your wallet, empty out all your cash and credit cards, and leave your family with nothing? Of course not. That's insane. But…

Research isn't prospecting. Learn when to stop preparing and start dialing to book more meetings. Jeb Blount shares the framework on the Sales Gravy Podcast, the number one sales training podcast

How Much Research Should You Do Before a Cold Call (Ask Jeb)

Here's a question that'll expose one of the most common productivity killers in sales: How much research should you do before making a cold call? That's the challenge Michael Bricker from West Monroe, Louisiana, brought to a recent Ask Jeb…

If picking up the phone feels tough again, start here. Learn how to make that first call, rebuild confidence, and get back to consistent prospecting that wins. Ask Jeb Blount on the Sales Gravy Podcast

Beat Sales Call Reluctance and Get Back to Fanatical Prospecting (Ask Jeb)

Here's a question that hits closer to home than most sales reps want to admit: What do you do when you've been away from prospecting for a while and suddenly the call reluctance feels brand new again? That's the situation…

How to Prospect in Sales When You're Starting From Nothing, Jeb Blount

Building Pipeline From Zero as a First Time Sales Hire (Ask Jeb)

Here's a question that keeps startup founders up at night: How does a first sales hire build pipeline and prospect effectively when there's zero technology, no tools, and absolutely no data resources available? That's the challenge Matthew Russell brought to…

ask jeb jeb blount sales gravy

How Emotional Regulation Impacts Sales Performance (Ask Jeb)

Here's a question that'll make you rethink everything about sales performance: What happens when your team has all the skills, tools, and training they need, but they're still underperforming because they can't regulate their emotions under pressure? That's exactly what…

Daniel Disney prospecting cold calling Sales Gravy

Solve Your Sales Quota Problems by Picking Up the Phone

I was delivering social selling training to a company recently when one of the sales reps said the one thing ALL sales managers hate to hear. As a former sales leader myself, it sent shivers up my spine. The worst…

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Overcoming Call Reluctance: How to Stop the Mental Block of Interrupting Prospects (Ask Jeb)

Overcoming call reluctance starts with understanding why even seasoned sales pros freeze up when it's time to pick up the phone. They're paralyzed by one simple fear: interrupting a prospect's day. That's exactly what Kirk Roberts from Richmond, Virginia, brought…

Ask Jeb Blount

How to Handle the “How Much Does It Cost?” Objection (Ask Jeb)

Cindy is struggling to set appointments and handle the "How Much Does it Cost?" objection. She recently switched from media sales to the home services industry. Suddenly, she finds herself making all her own cold calls—no marketing team, no pre-existing…

Sales Call Sales Gravy

What Not to Say on a Sales Call

The best salespeople spend hours rehearsing sales calls, because statements, and meeting pitches so they know exactly what to say when they finally get a prospect on the line. The best know that practice, practice, practice is the sure-fire way…

Prospecting

3 Keys to Increasing Your Sales Pipeline With Prospecting

Prospecting is Why Top Sales Professionals Earn the Big Bucks If you want to sell more and exceed your quota consistently adopt these 3 keys to increasing your sales pipeline with prospecting. Rainmakers are those salespeople who are adept at…

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Prospects Keep Hanging Up On You? Try These 4 Tips

Get Inside Your Prospect's Head No one likes to have their day interrupted with a call from a salesperson. But it’s demoralizing to make dial after dial, just to have every prospect hang up when you call them. By incorporating…