The Real Reason You Hate Cold Calling
Cold calling is hard, and anyone who tells you it’s easy is lying to you. You are interrupting people who were not expecting your call, and some of them will be rude to you. That never feels good.
Cold calling is hard, and anyone who tells you it’s easy is lying to you. You are interrupting people who were not expecting your call, and some of them will be rude to you. That never feels good.
Research perfectionism and paralysis are two of the sneakiest productivity traps in prospecting, because they lead to procrastination.
Cold calling is still one of the most effective ways of reaching potential customers, but it can be a daunting task for many salespeople, especially when you don’t know where to start.
Can’t stomach cold calling? Steal Jeb Blount’s 13 proven alternatives to picking up the phone that build real pipeline and actually work.
When should you ask questions on a cold call? Questions come after you’ve earned the right, when you’re gathering information and qualifying, and they lead the conversation only when the prospect contacted you first.
Salespeople fail at cold calling for five common reasons. Fix them and the phone starts producing appointments again.
Email response rates are collapsing because decision maker inboxes are stuffed with automated, AI-written slop. This is exactly why the phone is more powerful today than it was ten years ago.
If you’ve ever felt this same fear or anxiety about cold calling, it is important to know that there is nothing wrong with you. You are just being human.
Fear of the phone is quietly draining sales pipelines, and the reps who win are the ones willing to stop hiding behind email and LinkedIn and simply make the call.
Salespeople seek a magic window that makes cold calling easy. When prospects answer happy, say yes without a fight, and book the meeting themselves. So, is there a best time to call?
Yes, you can make cold calling fun, and it is worth doing, because the reps who enjoy the phone are the ones who stay on it.
Success in sales is paid for in advance with prospecting. If you are not willing to pay this price, get out now. Go do something else. Life is far too short to spend it doing something you hate.