It’s happened to all of us: One month, we’re hitting home runs out of the sales ballpark; the next, we’re swinging and missing on every sales opportunity. We’ve all been in a sales slump. We’ve all struggled to breakout.
You fail to secure an important sale. You have a series of bad days. Worse, you struggle to sell to your own clients. You can’t seem to disentangle yourself from its deadly grip. To breakout of your sales slump you must get out of this vortex of failure and change your mindset fast.
Sales Slumps Don’t Discriminate.
Even heavy sales hitters have bad days, bad months and even bad quarters — it’s how they get through it that makes the difference.
Sales is a mental sport and slumps happen to everyone. A sales slump is especially unfortunate since making sales is how sales reps make a living. No sales, no commissions makes for empty pockets.
A slump is any decrease in sales performance. It happens over time, not just one bad day. A slump may start without much harm. You might simply lose a sale.
It may bother you a bit. You lose another sale and now you’re getting pissed off.
Then, your manager makes the comment, “you might be in a slump.” You struck out again. It’s at that point, you decide you’re in an ‘official slump’.
Depression sets in as anger fuels it, making it worse. Your poor results worry you even more. All you begin to think about is the slump as it “gets into your own head” way too much.
Every sales professional goes through seasons of frustration and even despair. There is an aspect of sales that is very emotional.
“Let the negative emotions fester and they can drag you down, shipwrecking your career.”
Sales Is Raw and Emotional
One moment, you’re on top of the sales mountain and unfortunately the next, you find yourself tumbling down the side of a cliff. Sales is raw, emotional and not for the weak of heart.
There are four seasons in a year. We have seasons in our sales career. Quite frankly, nobody wants to talk about it. If you’ve been in sales for any length of time, you know sh%t happens.
You lose one of your largest accounts, miss quota, get rejected, or make a string of bad decisions – such as a failure to prospect – and wake up with an empty pipeline.