In this video, Jeffrey Gitomer, Jeb Blount, and Jennifer Gluckow discuss the two types of objections:

  1. The ones that we respond to.
  2. The ones that are prevented in the first place.

A solid sales process is critical to ensuring that objections are prevented so that they don’t have to be dealt with later down the road, because the best sales objection in the one you never get.

About the author

Jeb Blount

Jeb Blount is one of the most sought-after and transformative speakers in the world…

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