Mastering Sales Objections Training

This master class on sales objection handling teaches the art and science of getting past NO.  Mastering Sales Objections is the most comprehensive course on dealing with and getting past sales objections in the market today.

Master Class

Objections is the most comprehensive course on handling and getting past sales objections and the fear of rejection on the market today. It is designed to seamlessly integrate into and complement your current sales system.

Your sellers and account managers will learn to become rejection proof and gain the skills, competencies, and frameworks required to effectively handle the four types of Objections faced in sales: Prospecting Objections, Red Herrings, Micro-Commitment Objections, and Buying Commitment Objections.

Competencies Developed

For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.

At the conclusion of this course, sellers will gain the competencies to:

  • Controlling the Seven Disruptive Emotions
  • Mastering Human Influence Frameworks and Stakeholder Resistance
  • Sales Specific Emotional Intelligence
  • Rejection Immunity
  • Flexing to Buyer Personas
  • Dual Process and Controlling the Sales Conversation with Effective Agendas
  • Relationship Building, Development, and Anchoring
  • Challenging the Status Quo
  • Listening Skills
  • Handling Prospecting Objections
  • Handling Micro-Commitment Objections
  • Handling Buying Commitment Objections
  • Delivering Effective Demos, Presentations, and Proposals
  • Effective Sales Messaging
  • Asking and Closing Skills

Delivery Options

We recommend delivering this training via an instructor-led virtual classroom experience facilitated by our master sales trainers. The live virtual sessions are supplemented with self-directed video-based learning, individual exercises, discussion groups, and coaching. 

Our remote course is delivered over thirteen live one-hour sessions (usually 13 weeks) by our Master Trainer and supplemented with video-based, self-directed modules and off-line exercises and assessments.

Sales Gravy is the leader in virtual sales training innovation. Our Virtual Learning Experience™ (VLX) keeps learners engaged and makes knowledge stick:

The training media, educational design, and delivery connect with adult learning preferences and are responsive to multigenerational learning styles. We employ an active learning methodology that blends interactive instruction with experiential learning elements, online learning, and role-playing scenarios to create reference experiences that anchor key concepts and make training stick.

Licensing and Train the Trainer

Should you prefer that your own sales enablement team deliver the training, you may license this program. We will train and certify your trainers and supply all of the course material. Give us a call at 1-844-447-3737 to learn more about our innovative licensing options.

Course Customization

At Sales Gravy, we are known for our ability to shape training around your culture, unique situation, and to speak your sales organization’s language.

This course may be fully customized for your industry, customer base, learner segment, and defined business development, sales, and account management processes. Modules may be grouped, adjusted, expanded, or removed as needed.

The Results:

  • Engaged learners
  • Long-term behavior change
  • Significantly higher return on your training investment
  • Increased sales, fast
  • Measurable business outcomes you can count on

To guide us while working with you and your team, we leverage a proven process – ADIO² – for developing and customizing powerful and engaging training curriculum and content specific to your unique situation.

Sales Gravy Proven Process for Sales Training Curriculum Customization

Why Choose Sales Gravy for Mastering Sales Objections Training

objections skills training


We wrote the bestselling book on mastering sales objections skills. Literally.
Virtual Selling: Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No 





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