Selling The Price Increase Master Class

For the past ten years, Sales Gravy has helped hundreds of sales organizations teach their sales professionals to successfully sell price increases without losing customers. We’ve developed a complete system for selling price increases that reduces anxiety, builds confidence, and is easy to learn, coach, and deploy in the field. 

Teach Your Sellers How To Effectively Approach Price Increase Conversations

More and more often these days, sales professionals are being asked to talk to customers about price increases because price increases are the fastest and most effective way for companies to drive both top line and bottom line improvements. 

Except that sales professionals express deep anxiety over price increase initiatives, fearing that they will lose customers and permanently damage important relationships. In overwhelming numbers, they say that they lack the skills and confidence to approach price increase conversations effectively. 

But price increases don’t have be a sales minefield. Customers will readily accept them and keep buying more when approached the right way.

In the Selling the Price Increase Master Class we teach your sellers a proven system and process for approaching customers with price increases and mastering price increase conversations.

Participants learn to confidently navigate each step of the price increase sales process from crafting effective price increase messages, to protecting hard-won relationships, developing compelling messaging, making the case for the value they offer, and handling tough objections and negotiations.

Delivery Options

Selling the Price Increase is a comprehensive, end-to-end master class and playbook for B2B sales professionals, account managers, and customer success professionals. Training participants learn how to effectively present and defend price increases without losing customers or orders.

We recommend delivering this training via an instructor-led  classroom or virtual classroom experience facilitated by our master sales trainers. The live training sessions are supplemented with self-directed video-based learning, individual exercises, discussion groups, and coaching.

The Selling The Price Increase course work is six to ten hours of live instruction – depending on the modules you choose for your team.

Sales Gravy is the leader in virtual sales training innovation. Our Virtual Learning Experience™ (VLX) keeps learners engaged and makes knowledge stick:

The training media, educational design, and delivery connect with adult learning preferences and are responsive to multigenerational learning styles. We employ an active learning methodology that blends interactive instruction with experiential learning elements, online learning, and role-playing scenarios to create reference experiences that anchor key concepts and make training stick.

Licensing and Train the Trainer

Should you prefer that your own sales enablement team deliver the training, you may license this program. We will train and certify your trainers and supply all of the course material. Give us a call at 1-844-447-3737 to learn more about our innovative licensing options.

Course Customization

At Sales Gravy, we are known for our ability to shape training around your culture, unique situation, and to speak your sales organization’s language.

This course may be fully customized for your industry, customer base, learner segment, and defined business development, sales, and account management processes. Modules may be grouped, adjusted, expanded, or removed as needed.

The Results:

  • Engaged learners
  • Training content assimilated faster
  • New skills stick
  • Long-term behavior change
  • Sales productivity acceleration
  • Significantly higher return on your training investment

To guide us while working with you and your team, we leverage a proven process – ADIO² – for developing and customizing powerful and engaging training curriculum and content specific to your unique situation.

Sales Gravy Proven Process for Sales Training Curriculum Customization

Why Choose Sales Gravy for Training to Sell Price Increases 

We wrote the bestselling book on selling price increases. Literally. Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers

selling price increase book


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