If you find yourself either abstaining from social media or spending excessive time on it (we’ve all been guilty of that!), here are 10 practical and effective ways to make the most of this platform.
Are You Leveraging Social For Lead Generation?
Social media can be a valuable source of leads on a daily basis, enabling you to connect with a broader audience and establish meaningful relationships with potential customers. However, to reap its benefits, it’s essential to use it wisely and avoid falling into the trap of mindless scrolling and endless browsing.
Undeniably powerful, social media has transformed the way we interact, communicate, and conduct business.
It offers immense potential for expanding your brand’s reach, engaging with your audience, and driving sales. However, with its constant stream of notifications and captivating content, it’s easy to get carried away, losing valuable hours in the process.
To avoid this time sink and make the most of your social media efforts, consider implementing these 10 strategies.
10 Ways You Can Start Generating Leads From Social Media
1. Post or Share Relevant Resources
Two times per week, review 3 business news sites or blogs that reflect your professional profile and look for one article you can repost using the social share buttons to your LinkedIn, Facebook and Twitter accounts.
I use CNBC.com, BusinessInsider.com and Bloomberg.com.
When I check the site, if I see an article that I like and I feel those who follow me will like it, I post it on the sites and merely add one or two sentences about it.
2. Engage With Other Accounts
Follow smart people on LinkedIn who you respect and see value in what they say.
Check LinkedIn 2x per week, and if you see something they wrote you like, hit “like” and add a comment if you so choose. Also post it on your Twitter and/or Facebook account.
3. Follow Hashtags
Use Hootsuite for Twitter and set up streams around key words or hashtags relevant to what you do.
Check the streams 3x per week and hit “like” for tweets you think are worthy. Take 4 or 5 of them and set them up to be re-tweeted by you over the next couple of days.
4. Schedule Your Posts In Advance
Use Hootsuite 3x per week to share your comments and ideas.
Include a picture if possible and a # or two and again set them up to go out over the next couple of days.
5. Post In Groups
Once a week, check a couple of the better LinkedIn or Facebook groups you belong to.
LinkedIn groups are great source of valuable connections. When you check the groups, add a comment to a couple of the discussions where you can add something of value.
6. Uplift Your Network
Every Monday morning, compliment somebody on Facebook as a way to not only start their day off right, but also to start yours off right, too.
7. Turn Off Email Notifications
Turn off all email update alerts for all social media accounts.
Don’t try to play on every social media site. There are simply too many.
You’re better off having a good presence on a few than a lousy presence on many. Consolidating the sites you check will again save you valuable time.
9. Add Friends or Connections Weekly
Save time by only accepting friends on both Facebook and LinkedIn once a week.
Checking to see who wants to connect with you each day is a sure fire way to waste a good 5 to 10 minutes a day, which equals a half hour or more each week!
10. Use Apps For Convenience
Download the appropriate app for each social media site you’re on.
Use the app as a way of spending your 10 minutes each day on social media during low productivity time, such when you’re waiting for someone.
There it is — social media in less than 10 minutes a day!
Expand Your Sales Potential
Mastering the art of lead generation through social media can significantly impact your business’s success.
With just 10 minutes of focused effort each day, you can tap into the vast potential of these platforms to expand your reach, engage your audience, and convert prospects into loyal customers.
Remember to prioritize authenticity, consistency, and value in your social media interactions, fostering meaningful connections with your followers.
Be Patient and Prepared To Adapt
As you implement the 10 actionable strategies outlined in this article, be patient and persistent in your approach.
Social media is a dynamic and ever-evolving landscape, so stay open to adapting your tactics based on your audience’s preferences and platform trends.
By consistently applying these principles and dedicating a mere 10 minutes to your daily social media efforts, you’ll witness remarkable growth in lead generation and drive your business towards sustainable success.
Find more advice on leveraging social media to expand your network, advance your career, and grow your income with our variety of courses from experts like Brynne Tillman and Daniel Disney on social networking at Sales Gravy University.
About the author
Mark Hunter, "The Sales Hunter," helps individuals and companies identify better prospects, close more…