No matter what type of company you have, there is always a need to find new customers. That’s what sales prospecting is all about regardless of the fancy name you give it.
Early in my sales career I sold to law firms, working directly with the senior partners to show them how technology could help their staff be more productive. Because I was young, new to sales and eager to succeed, they often saw it as their role to coach and guide me.
About the author
Kendra Lee is a top IT seller, sales advisor and business owner who knows…