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Author: Jessica Stokes

Have you ever had a moment where the answer you were looking for was right in front of you? I'm talking about a giant neon sign moment where you realize that a strategy is working, and the proof is undeniable. Today, I want to share a quick story about an unexpected moment of validation that I recently had, and the valuable lesson that every top producer needs to keep front of mind. The Annual Sales Summit That Changed Everything I have a client that I've worked with for several years now. Each month, I deliver virtual training workshops focused on different areas of sales. Some months our topic will be on prospecting best practices, and other months we may focus on things like sales negotiation skills or how to advance deals in the pipeline. These workshops are optional for the sales team to attend at this particular company. So recently, I was invited to attend their annual sales summit. It was the first time that I'd be putting faces to names and shaking hands with the people who showed up to my sessions, month after month. It was a pretty big event. There were hundreds of members of the sales team from around the US. After grabbing my badge at the registration desk, I walked towards the main event space, and the sound of hundreds of conversations filled the room. It was that feeling of energy and the buzz of excitement when you're surrounded by people who are having fun together. As I walked through the mingling crowds, I saw it. There was a giant board, I'm guessing about five feet tall, and at the top it read "Top Producers of the Year." Now, if you're in sales, you know what these boards represent. It's ultimate recognition. It's a testament to consistency, grit, and incredibly hard work. It's the top of the mountain. I found myself looking through the photos and the names. These were my clients' top producers, the ones who really earned their spot. And as I looked at each photo, a pattern started to emerge. I noticed a face that I recognized and then another. And then another. I couldn't help but start to smile as I kept scrolling through this list of the fifteen names on the wall. All but one of them were people who were showing up to the monthly workshops month after month. I was shocked. Not just proud, but genuinely humbled. Now, I'd like to believe that our training played a part in their success. But the truth is, they earned it. Their spot on that board, their results, their massive recognition—it was a direct reflection of the continuous investments that they had been making in themselves. They didn't wait to be great. They were proactively working on stepping up their skills one month at a time. The One Thing You Need to Remember Now, if you take one thing from this article, let it be this: top producers don't wait for success. They prepare for it. That board wasn't just a list of the most talented sales reps. It was also a list of the most intentional. It was a direct consequence of four behaviors that they had displayed: Showed up to the monthly workshops even though they were optional. Asked hard questions in these workshops. Applied new techniques and tools and put them into action immediately. Treated sharpening their skills as a non-negotiable. Here's the truth: the person who dedicates one hour a week to getting better will always beat the person who's naturally gifted, but a little lazy. Intention beats talent every single time. 6 Best Practices to Inject Intention Into Your Week So how do you inject that kind of intention into your own week? Here are six best practices to help you: 1. Show Up Before You Need To These top sales reps on the board didn't wait for their production to dip before they started investing in training. They were already winning, and they still kept showing up. Skill building is like compounding interest. Small, consistent investments create exponential returns. 2. Treat Sales Training Like a Workout You don't go to the gym once and expect to be in shape. You show up three times a week for a year. That's how you need to approach your professional development. Consistency is greater than intensity. Every session you attend adds a new tool, a perspective, or an edge to sharpen your game. 3. Decide That You Are Always a Learner The reps who excelled weren't afraid to ask questions that other people might consider basic. They were seeking clarity, not just validation. Remember, ego is expensive. Curiosity is profitable. Never stop being the most curious person in the room. 4. Don't Confuse Activity for Growth Many sales reps are busy; they're active. But how many are truly intentional about growth? Top producers set aside uninterrupted time for professional development even when their schedule is getting full. So block out time to get better, not just to do more. 5. Implement One Thing Immediately After attending a workshop or even listening to a podcast episode, challenge yourself to pick one tactic to put into action within twenty-four hours. Knowledge is power. Implementation is what turns that knowledge into results. 6. Surround Yourself with Other Top Performers It's easy in sales to get frustrated when we lose a deal or when things are not going our way. By surrounding yourself with other top performers, you're going to help lift yourself up in those moments when you need a little extra support and motivation. Why This Moment Mattered Seeing that board of top performers, that physical printed validation, it really struck me—the emotion of realizing that the reps who had quietly and consistently invested in themselves all year long, had literally risen to the top. It was a powerful moment and reminded me why not only I do the work that I do, but it absolutely confirmed that top performers are the ones disciplined enough to invest in themselves. I encourage you to commit to just one of these six tips that I shared today. Write it down and put it into action within twenty-four hours. Momentum doesn't come from waiting. It comes from action. Listen to the full episode on the Sales Gravy Podcast, the number one sales training podcast.

4 Behaviors That Put You on the Top Sales Producer Board (Money Monday)

Have you ever had a moment where the answer you were looking for was right in front of you? I'm talking about a giant neon sign moment where you realize that a strategy is working, and the proof is undeniable.…

You declined another prospecting block today, didn't you? That internal meeting popped up. Someone needed "just five minutes." Your CRM screamed for attention. Before you knew it, another day passed without a single cold call, without one new connection request, without moving the needle on your pipeline. But hey, at least your calendar looked impressively full. Here's what nobody wants to admit: your jam-packed calendar isn't proof that you're too busy to prospect. It's proof you've made prospecting optional. And optional activities don't close deals or pay commissions. The Meeting Excuse Is Killing Your Pipeline Sales professionals love to point at their calendars as evidence of why they can't prospect. Look at all these internal meetings. See how packed my schedule is. How could I possibly find time for outbound activity? The real question is: when did you last decline an internal meeting to protect your prospecting time? Most salespeople never have. They treat every meeting invitation as a welcome escape from the discomfort of cold outreach. It's the perfect alibi when your manager asks about pipeline activity. But your calendar tells the truth about your priorities. If time blocking for prospecting isn't on it, prospecting isn't actually a priority. And if prospecting isn't a priority, why exactly are you in sales? You Don't Need Hours—You Need 15 Minutes The biggest lie salespeople tell themselves is that prospecting requires massive blocks of uninterrupted time. Two hours minimum. Otherwise, why bother starting? This is the same mental trap that keeps people from reading, exercising, or learning new skills. They convince themselves that 15 minutes isn't enough to matter, so they do nothing instead. Consider this: reading for 15 minutes daily gets you through 20-25 books per year. Walking for 15 minutes adds nearly a mile to your day. Fifteen minutes of focused prospecting can generate six to ten cold calls, dozens of personalized connection requests, or several high-impact video messages to ghosting prospects. The power isn't in the duration, but in consistent, focused execution of time blocking for sales activities. The 15-Minute Power Block Rules These 3 rules are requirements if you want your time blocking strategy to actually work. Rule 1: Single-task only.  Your 15-minute prospecting block is for prospecting. Not prospecting while monitoring email. Not prospecting between Slack messages. Just prospecting. If you spend three minutes calling and twelve minutes scrolling Instagram, you didn't prospect for 15 minutes. Rule 2: Everything else can wait. Yes, that includes your boss. You will not lose a customer or your job because you ignored email for 15 minutes. Responding at the end of your block is still professional. Think about it—if you were sitting face-to-face with your top client, would you stop mid-conversation to check email? Treat your power blocks with the same respect. Rule 3: Protect the block like your commission depends on it. Because it does. Top performers don't ask permission to prospect. They schedule it, block it, and defend it against every interruption. The coworker who needs "just a minute" can wait sixteen minutes. What Actually Happens in 15 Minutes Specificity kills procrastination. You're more likely to execute when you know exactly what you're doing during your time blocking windows. Eight to fifteen cold calls fit comfortably in 15 minutes. That's enough to connect with two or three decision-makers if you're efficient. Send ten to fifteen LinkedIn connection requests to stakeholders outside your network. Write and mail three handwritten notes to accounts you closed this month. Record personalized video messages for three prospects who've gone dark. None of these activities requires elaborate preparation or perfect conditions. They require you to show up for 15 minutes and do the work. That's it. Schedule Your Priorities or Someone Else Will Stephen Covey said the key isn't prioritizing your schedule, but scheduling your priorities. Most salespeople do the opposite—they let their calendars fill with whatever lands there first, then wonder why revenue-generating work never happens. Your calendar should reflect your income goals. If hitting quota requires consistent prospecting, your calendar should show consistent prospecting blocks. If building relationships with key accounts matters, those touchpoints should be scheduled. When you schedule your sales priorities first, everything else fits around them. When you don't, everything else crowds them out entirely. Look at your calendar right now. How many prospecting blocks do you see this week? If the answer is zero, you've just identified why your pipeline feels thin. How to Apply Time Blocking Starting Now Open your calendar and block three 15-minute windows for prospecting tomorrow. Morning, midday, and late afternoon. Label them "Prospecting Power Block" and set them as busy. Before each block, decide on one specific activity: cold calls, LinkedIn outreach, video messages, or handwritten notes. Don't try to do multiple things. Pick one and execute for the full 15 minutes. Close your email, silence your phone. For 15 minutes, nothing else exists except the activity you committed to. When the timer ends, return to everything else. Track your blocks for one week. Count how many you actually protected versus how many got sacrificed to "urgent" requests. This data will reveal whether you're serious about prospecting or just pretending to be. Make Time or Make Excuses—You Can't Do Both Top performers don't wait for the perfect time to prospect. They don't need two-hour windows or complete silence or ideal conditions. They make the time, even when it's just 15 minutes. Especially when it's just 15 minutes. That 15-minute window you're dismissing as too small? It could be the first conversation with your biggest account next quarter. It could be the connection that leads to your highest commission check. It could be the breakthrough that turns a struggling month into a record-breaker. But only if you actually protect it. Only if you treat time blocking for prospecting as non-negotiable. Only if you stop letting your calendar lie to you about why you're not doing the work. Your pipeline doesn't care how busy you looked today. It cares about the calls you made, the emails you sent, and the relationships you built. Fifteen focused minutes at a time. Stop letting busy work crowd out revenue-generating activities. Download our free Time Audit Log to identify exactly where your selling time is going and reclaim hours each week for actual prospecting. Track your activities for just three days and discover what's really eating your calendar.

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Jessica Stokes is a Master Sales Trainer at Sales Gravy. She started her sales career 20 years ago, in an outbound telesales role where she quickly achieved “Million Dollar Club” status & discovered her love of sales.

From there she stepped up into several sales leadership roles where she helped develop both new hires and veteran sales professionals.

For the last 10 years, Jessica has worked closely with sales teams to help them excel by delivering high-energy training and management coaching. Her passion for developing & motivating sales professionals is evident by her dedication to her clients.