Bill Schult founded his first employee selection and development organization, Believe & Succeed Inc. in 1985 after 20 years in sales and sales management. In 1992, he founded a second organization, Maximum Potential, Inc. and began distributing validated and predictive employee selection and development assessments nationally and internationally through the Maximum Potential distributor network. Bill is the author of “DISCovering the Styles” and the developer of Proception2, a DISC based behavioral profile reporting system. His organization helps companies hire top performers and develop employees they already have into winners.

Bill grew up on a farm in Northeast Iowa. He served in the US Navy, receiving the Commanding Officers Commendation for Excellence. Bill began his sales career selling Fuller Brush products door to door while in college. He was recognized annually as one of the top five Fuller Brush salespeople in the nation.

At the age of 25, he joined the Bankers Life Insurance Company, finishing his first year with over one million dollars of life insurance sales. He was a consistent winner of company awards and president club trips.

In 1974 Bill joined the Farm Bureau Insurance Company as their division manager in Northeast Iowa. His division of 72 salespeople led the company in sales during the annual “June Campaign” in 1977, 1978 and 1979. He was promoted to agency vice-president for the state of Minnesota in 1979. Under his leadership, the agency force grew from 106 to 136 and the state led the company in per agent production.

Bill became vice-president of marketing for Blue Cross-Blue Shield of Minnesota in 1983. He was charged with launching their new life and disability insurance product line. In the first year, sales volume exceeded 1 billion dollars of insurance coverage. He led the BCBS sales team to a national marketing award in 1985.

Bill received his education at the University of Northern Iowa, is a graduate of the Insurance Management Academy and a Member of the American Society of Training Directors and SHRM, the Society Human Relations Management. He is certified in Strategic Success Competency Modeling, a Certified Behavioral Analyst and a Certified Business Motivators Analyst.

Bill has been active in his community during his career. He is a past president of the Iowa Jaycees, and is a JCI Senator. He contributes time to the Junior Achievement Organization and provides complimentary training for the Greater Twin Cities United Way for their Developing Leaders Within leadership training program.

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