Author: Art Sobczak

opening cold call prospects

7 Steps For Opening Cold Calls That Engage Prospects

7 Step Cold Call Opening Process The key to opening cold calls is crafting messaging that compels prospects to engage in meaningful conversations. In the 10 years that my book, Smart Calling™ has been out, it has helped prevent countless…

smart calling prospecting

Gain Real-Time Sales Intel With Social Engineering

Social engineering means talking to people other than your prospect in order to gather information to help your prospect. Use social engineering and you will make your prospecting calls much smarter! Buyers today expect salespeople to have done their research.…

Using situational humor and stories in sales

Seinfeld Techniques: Selling With Humor

What the show, in general, did so well is very similar to what we do to be successful in sales. Seinfeld used “situational humor,” which is just as it sounds: characters are shown in everyday situations that are funny. "Hello,…

cold calling

How to Make Smart Calls Instead of Cold Calls

There is no reason—other than laziness—to ever place a “cold” call. Cold calling. Just hearing the words causes chest-tightening, loss-of-breath anxiety for many. And it’s dumb. I suggest you never place another one. In fact, never even use the term…

objections

True Objection or Just A Stalling Technique?

If their objection is truly a legitimate one, their explanation will provide you with information which will help you address it. The simplest techniques can be so effective. I heard a call where a prospect voiced an objection but seemed a…

building relationships

9 Tips for Building Customer Relationships That Last

Businesses don’t buy from businesses. People buy from people. Go out of your way to do the little things that form a personal connection that is unique to you. What are some best practices for getting through to decision-makers? Not…

social media

Mark Of A Rookie Salesperson: Don’t Be THAT Guy

Salespeople who use bad techniques that get them ignored, screened out, and quickly dumped off a call will still be that same person with the same results using LinkedIn. Ever been to one of those business mixers where there’s always…

“Socially Engineering” Your Prospecting Calls

Social engineering is asking for information from people that will help other people and the organization as a whole. One reason that most “cold" calls fail and result in rejection is that sales reps start their pitch the same way…

Focus On Your Customer For Prospecting Success

Want to build rapport quickly and get people to like you more? Notice, and bring up similarities. You can easily find out some useful info on a person’s LinkedIn profile or company bio if it’s on their site. I came across…