Short Answer No, not every high-maintenance customer is worth keeping. Some are. The difference isn't how much noise they make, it's whether they're profitable, strategically important, or high-volume enough to justify the wear and tear. Run the math before you…
In a recent sales productivity study we conducted for one of our clients, we learned that while their sales reps spend more time on selling activities compared to the external benchmark, they spend a small amount of time actually meeting…
Jeanne Buchanan is Director of Marketing at Innové. Her professional career includes senior management positions in marketing, investor relations, corporate communications and media relations with Fortune 500 companies. She is the editor of the how-to primer for sales leaders, Building a Successful Selling Organization: The Critical Path to Extraordinary Results, which illustrates a systematic framework for activating a customer-focused selling organization.