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Experience High Impact Sales Traning

From intensive live training to virtual courses, conferences, and webinars – discover the perfect learning experience to accelerate your sales success and dominate your market.

Upcoming Live Sales Training Events

Choose from our comprehensive selection of training formats designed to fit your schedule and learning style.

2026 OutBound Conference

  • November 9th-12th, 2026
  • Las Vegas, NV
Register
The best sellers aren't sending more outreach. They're sending smarter outreach. When you understand what your buyers are experiencing in real time, every touchpoint becomes an opportunity to show up with relevance and value. Signal-driven selling replaces rigid cadences with a repeatable motion built around timing, context, and buyer insight. Join Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo, moderated by Jeb Blount Jr. (JBJ), on May 12 at 11 AM ET to learn how to rebuild your outreach motion around the signals that matter most. You will leave knowing how to read buyer context before a single touchpoint is sent, craft outreach that reflects what prospects are actually experiencing, and build a motion that earns responses because it delivers the right message at the right moment. What you will walk away with: How to identify and act on intent, behavioral, and situational signals before reaching out Proven frameworks for replacing templated sequences with context-driven outreach that resonates A repeatable signal-driven motion that earns responses through relevance and timing, not frequency

From Cold to Contextual: Rebuilding Your Outreach Motion Around Signals Instead of Sequences

  • May 12th, 2026
  • Free Webinar
Register

LinkedIn® Sales Navigator Workshop

  • Starts May 6th, 2026
  • 3 Week Masterclass
  • Sales Gravy University
Register
You’ve targeted your account, made the appointment, and prepared for your price increase conversation. Now you must deliver the message. This is where the rubber meets the road. The moment of truth. It’s just you and your customer. The price increase, future orders, and retaining your account are on the line. When discussing price increases with customers, the message - what you say AND how you say it - matters. Selling price increases is the single greatest growth and profit improvement opportunity. Studies have consistently demonstrated that customers will accept price increases and pay more when the message is relevant and delivered the right way. In this virtual instructor-led workshop you'll learn exactly how to develop powerful messaging that allows you to approach price increase conversations with confidence and compel your customer to accept the price increase without resistance. THIS 120-MINUTE WORKSHOP COVERS How to Compel Customers to Accept Price Increases Without Losing the Account or Orders The Three Drivers of Price Increase Acceptance Influencing Customer Acceptance with Non-Verbal & Verbal Cues How to Paint a Vivid, Authentic, and Emotional Narrative About Why You Deserve the Price Increase How to Build Effective Value-Bridges The Eight Price Increase Narratives The Five Step Price Increase Because Statement Framework How to Approach Price Increase Conversations With Confidence

How to Present Price Increases to Customers Workshop

  • May 8th, 2026
  • Sales Gravy University
Register
THE HANDLING PRICE INCREASE OBJECTIONS WORKSHOP Customers don't like price increases. This is exactly why, when you approach customers with price increases when your costs have gone up, during contract renewals, or because the market has changed, you are going to get objections. Sometimes these objections are harsh. It can be challenging to think on your feet, regain your composure, and find the right words when customers push. You end up stumbling through a nonsensical answer, come off as defensive or insecure, or damage the relationship with an argument. In this virtual instructor-led workshop you'll learn four proven techniques for responding to and handling customer price increase objections along with tactics for gaining control and maintaining your composure during these pivotal conversations. THIS 120-MINUTE WORKSHOP COVERS How to avoid the five mistakes that trigger customer price increase objections How to approach price increase conversations with confidence Why the best price increase objection is the one you never get How to minimize resistance and push back during price increase conversations How to use the ledge technique to gain control when customers push back How to leverage non-complementary behavior to flip the script on price increase objections Four proven techniques and frameworks for handling price increase objections

Handling Price Increase Objections Workshop

  • May 14th, 2026
  • Sales Gravy University
Register
The Fanatical Prospecting Bootcamp is a comprehensive master class on sales prospecting. Developed from Jeb Blount's mega-bestselling book Fanatical Prospecting, this is our most popular course and the perfect entry point into the Sales Gravy sales philosophy. In this virtual, instructor-led sales training, we teach you the tools, techniques, and tactics to confidently leverage the phone, email, text, LinkedIn, and direct messaging to fill your pipeline with high-quality prospects. You'll learn exactly what to do and say to set more appointments, engage in more conversations, and close more sales. THIS SIX-SESSION BOOTCAMP COVERS Developing a Fanatical Prospecting mindset The only three things you control The Five Step Telephone Prospecting Framework How to craft effective prospecting messages that reduce resistance and objections Five-Step Voicemail Message Framework How to double voicemail call backs The Three-Step Prospecting Objection Turn-around Framework The secrets to skipping past prospecting objections Keys to getting past gatekeepers The keys to managing and dealing with the natural fear rejection The Four-Step Email Prospecting Framework The four cardinal rules of email prospecting Video Prospecting Strategies Direct Messaging Prospecting Strategies LinkedIn prospecting strategies The 5C's of LinkedIn Prospecting Tactics, techniques and strategies for building targeted prospecting lists The essentials of time discipline and productivity How to get more prospecting activity done, in less time, with better outcomes leveraging High-Intensity Sprints The seven steps to building effective prospecting sequences And much, much more . . .

Fanatical Prospecting Bootcamp

  • Starts May 15th, 2026
  • 6 Week Bootcamp
  • Sales Gravy University
Register

How to Be a Great Boss

  • May 21st, 2026
  • Sales Gravy University
Register

LinkedIn® Sales Navigator Workshop

  • Starts May 6th, 2026
  • 3 Week Masterclass
  • Sales Gravy University
Register
You’ve targeted your account, made the appointment, and prepared for your price increase conversation. Now you must deliver the message. This is where the rubber meets the road. The moment of truth. It’s just you and your customer. The price increase, future orders, and retaining your account are on the line. When discussing price increases with customers, the message - what you say AND how you say it - matters. Selling price increases is the single greatest growth and profit improvement opportunity. Studies have consistently demonstrated that customers will accept price increases and pay more when the message is relevant and delivered the right way. In this virtual instructor-led workshop you'll learn exactly how to develop powerful messaging that allows you to approach price increase conversations with confidence and compel your customer to accept the price increase without resistance. THIS 120-MINUTE WORKSHOP COVERS How to Compel Customers to Accept Price Increases Without Losing the Account or Orders The Three Drivers of Price Increase Acceptance Influencing Customer Acceptance with Non-Verbal & Verbal Cues How to Paint a Vivid, Authentic, and Emotional Narrative About Why You Deserve the Price Increase How to Build Effective Value-Bridges The Eight Price Increase Narratives The Five Step Price Increase Because Statement Framework How to Approach Price Increase Conversations With Confidence

How to Present Price Increases to Customers Workshop

  • May 8th, 2026
  • Sales Gravy University
Register
THE HANDLING PRICE INCREASE OBJECTIONS WORKSHOP Customers don't like price increases. This is exactly why, when you approach customers with price increases when your costs have gone up, during contract renewals, or because the market has changed, you are going to get objections. Sometimes these objections are harsh. It can be challenging to think on your feet, regain your composure, and find the right words when customers push. You end up stumbling through a nonsensical answer, come off as defensive or insecure, or damage the relationship with an argument. In this virtual instructor-led workshop you'll learn four proven techniques for responding to and handling customer price increase objections along with tactics for gaining control and maintaining your composure during these pivotal conversations. THIS 120-MINUTE WORKSHOP COVERS How to avoid the five mistakes that trigger customer price increase objections How to approach price increase conversations with confidence Why the best price increase objection is the one you never get How to minimize resistance and push back during price increase conversations How to use the ledge technique to gain control when customers push back How to leverage non-complementary behavior to flip the script on price increase objections Four proven techniques and frameworks for handling price increase objections

Handling Price Increase Objections Workshop

  • May 14th, 2026
  • Sales Gravy University
Register
The Fanatical Prospecting Bootcamp is a comprehensive master class on sales prospecting. Developed from Jeb Blount's mega-bestselling book Fanatical Prospecting, this is our most popular course and the perfect entry point into the Sales Gravy sales philosophy. In this virtual, instructor-led sales training, we teach you the tools, techniques, and tactics to confidently leverage the phone, email, text, LinkedIn, and direct messaging to fill your pipeline with high-quality prospects. You'll learn exactly what to do and say to set more appointments, engage in more conversations, and close more sales. THIS SIX-SESSION BOOTCAMP COVERS Developing a Fanatical Prospecting mindset The only three things you control The Five Step Telephone Prospecting Framework How to craft effective prospecting messages that reduce resistance and objections Five-Step Voicemail Message Framework How to double voicemail call backs The Three-Step Prospecting Objection Turn-around Framework The secrets to skipping past prospecting objections Keys to getting past gatekeepers The keys to managing and dealing with the natural fear rejection The Four-Step Email Prospecting Framework The four cardinal rules of email prospecting Video Prospecting Strategies Direct Messaging Prospecting Strategies LinkedIn prospecting strategies The 5C's of LinkedIn Prospecting Tactics, techniques and strategies for building targeted prospecting lists The essentials of time discipline and productivity How to get more prospecting activity done, in less time, with better outcomes leveraging High-Intensity Sprints The seven steps to building effective prospecting sequences And much, much more . . .

Fanatical Prospecting Bootcamp

  • Starts May 15th, 2026
  • 6 Week Bootcamp
  • Sales Gravy University
Register

How to Be a Great Boss

  • May 21st, 2026
  • Sales Gravy University
Register

2026 OutBound Conference

  • November 9th-12th, 2026
  • Las Vegas, NV

OutBound is truly an event like none other. Whether you are leading a sales team or are in the trenches making it happen as a sales professional, the tools, techniques, tactics, and strategies that you learn at outbound will give you a decisive competitive advantage.

Join top performers from across the globe in Las Vegas at the beautiful Red Rock Casino Resort & Spa, where you’ll rub shoulders with the world’s top sales trainers, authors, and leadership experts.

Register
The best sellers aren't sending more outreach. They're sending smarter outreach. When you understand what your buyers are experiencing in real time, every touchpoint becomes an opportunity to show up with relevance and value. Signal-driven selling replaces rigid cadences with a repeatable motion built around timing, context, and buyer insight. Join Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo, moderated by Jeb Blount Jr. (JBJ), on May 12 at 11 AM ET to learn how to rebuild your outreach motion around the signals that matter most. You will leave knowing how to read buyer context before a single touchpoint is sent, craft outreach that reflects what prospects are actually experiencing, and build a motion that earns responses because it delivers the right message at the right moment. What you will walk away with: How to identify and act on intent, behavioral, and situational signals before reaching out Proven frameworks for replacing templated sequences with context-driven outreach that resonates A repeatable signal-driven motion that earns responses through relevance and timing, not frequency

From Cold to Contextual: Rebuilding Your Outreach Motion Around Signals Instead of Sequences

Jeb Blount, Will Frattini, and Jeb Blount Jr. (JBJ) show you how to rebuild your outreach motion around the signals that matter most. You will leave knowing how to read buyer context before a single touchpoint is sent, craft outreach that reflects what prospects are actually experiencing, and build a motion that earns responses.

Access Replay
Reaching decision makers has never been harder. AI filters are blocking your emails before they're even seen. Executive assistants are trained to say no. And even when you do get through, your message disappears into the noise. The result? Wasted effort, stalled pipeline, and missed quota. Join Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo. They'll show you why some outreach gets ignored while other messages earn immediate attention. You'll learn how AI and human gatekeepers decide what gets through and how to position yourself as someone worth responding to. You'll walk away with: How AI filters and human gatekeepers evaluate your outreach Why your current messages feel invisible to decision makers A framework for building familiarity before requesting meetings Tactics to break through automation and earn responses

Reach Decision Makers Faster: Beating AI & Human Gatekeepers

Jeb Blount and Will Frattini show you why some outreach gets ignored while other messages earn immediate attention. You’ll learn how AI and human gatekeepers decide what gets through and how to position yourself as someone worth responding to.

Access Replay
Your team did the hard part: they prospected and packed their calendars. Now it’s time to close. But in a world overflowing with AI-generated messages and templated outreach, the difference between a dead deal and a done deal often comes down to how you communicate—not just what you’re selling. You’ll learn from Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo as they unpack the sales messaging tactics top reps are using to spark real conversations and close bigger, better deals. We’ll break down how to craft messages that cut through the noise—across written, spoken, and digital channels—without sounding robotic or salesy. You’ll walk away with: Messaging frameworks and tactics that move deals forward Tips for adapting your message to multiple sales channels—without losing your voice Guidance on using AI as a starting point, not the final product Strategies to help your entire team scale authentic, high-converting outreach Who should attend: Sales leaders and sellers who want to ditch the pitch, guide buyers with confidence, and consistently win the messaging moment.

Q4 to Close: A 60-Minute Reset to Close Fast and Prospect Smart

In an Ask Me Anything format, sales experts, Jeb Blount (CEO of Sales Gravy) and Will Frattini (Principal Enterprise Account Manager, ZoomInfo) will address your real-world deal blockers, prospecting gaps, and end-of-year challenges across rep and manager roles.

Access Replay
Your team did the hard part: they prospected and packed their calendars. Now it’s time to close. But in a world overflowing with AI-generated messages and templated outreach, the difference between a dead deal and a done deal often comes down to how you communicate—not just what you’re selling. You’ll learn from Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo as they unpack the sales messaging tactics top reps are using to spark real conversations and close bigger, better deals. We’ll break down how to craft messages that cut through the noise—across written, spoken, and digital channels—without sounding robotic or salesy. You’ll walk away with: Messaging frameworks and tactics that move deals forward Tips for adapting your message to multiple sales channels—without losing your voice Guidance on using AI as a starting point, not the final product Strategies to help your entire team scale authentic, high-converting outreach Who should attend: Sales leaders and sellers who want to ditch the pitch, guide buyers with confidence, and consistently win the messaging moment.

Message Smarter, Sell Bigger: Frameworks to Stand Out, Stay Real, and Close More

Jeb Blount and Will Frattini break down how to craft messages that cut through the noise—across written, spoken, and digital channels—without sounding robotic or salesy. 

Access Replay
Your team did the hard part: they prospected and packed their calendars. Now it’s time to close. But in a world overflowing with AI-generated messages and templated outreach, the difference between a dead deal and a done deal often comes down to how you communicate—not just what you’re selling. You’ll learn from Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo as they unpack the sales messaging tactics top reps are using to spark real conversations and close bigger, better deals. We’ll break down how to craft messages that cut through the noise—across written, spoken, and digital channels—without sounding robotic or salesy. You’ll walk away with: Messaging frameworks and tactics that move deals forward Tips for adapting your message to multiple sales channels—without losing your voice Guidance on using AI as a starting point, not the final product Strategies to help your entire team scale authentic, high-converting outreach Who should attend: Sales leaders and sellers who want to ditch the pitch, guide buyers with confidence, and consistently win the messaging moment.

Consultative Selling: How to Win Deals AI Never Could

Jeb Blount and Will Frattini teach you how to outsmart competitors who rely solely on AI, and get tips to elevate your sales game with a consultative approach that wins more deals.

Access Replay
Your team did the hard part: they prospected and packed their calendars. Now it’s time to close. But in a world overflowing with AI-generated messages and templated outreach, the difference between a dead deal and a done deal often comes down to how you communicate—not just what you’re selling. You’ll learn from Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo as they unpack the sales messaging tactics top reps are using to spark real conversations and close bigger, better deals. We’ll break down how to craft messages that cut through the noise—across written, spoken, and digital channels—without sounding robotic or salesy. You’ll walk away with: Messaging frameworks and tactics that move deals forward Tips for adapting your message to multiple sales channels—without losing your voice Guidance on using AI as a starting point, not the final product Strategies to help your entire team scale authentic, high-converting outreach Who should attend: Sales leaders and sellers who want to ditch the pitch, guide buyers with confidence, and consistently win the messaging moment.

The Pipeline Playbook: Airtight Prospecting Strategies to Fill,
Maintain, and Hit Quota

Jeb and Will break down what it takes to turn prospecting into your competitive advantage. Whether you’re in the trenches booking meetings or leading a team to hit quota, you’ll leave with actionable tactics to build and sustain a healthy pipeline.

Access Replay

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