Experience High Impact Sales Traning

From intensive live training to virtual courses, conferences, and webinars – discover the perfect learning experience to accelerate your sales success and dominate your market.

Upcoming Live Sales Training Events

Choose from our comprehensive selection of training formats designed to fit your schedule and learning style.

2026 OutBound Conference

PROSPECTING OBJECTIONS WORKSHOP Of all objections, prospecting objections are the most challenging. They can be harsh, personal, and set you back on your heels. In our most popular virtual instructor-led workshop, you'll learn a powerful three-step framework for skipping past prospecting objections, past your fear of rejection and handling any prospecting objection that is thrown at you. THIS 120-MINUTE WORKSHOP COVERS The 3-Step Prospecting Objections Turn-Around Framework How to disrupt prospecting objections and gain control of the call The science behind the fear of rejection How to use the Ledge technique to rise above your disruptive emotions How to leverage non-complimentary behavior to flip the script How to develop effective objection turn-around scripts that really work This workshop is delivered live in a virtual classroom environment by a master trainer and coach. You are encouraged to interact with your facilitator to ask questions, gain additional insight, and for coaching.

Prospecting Objections Workshop

THE WINNING WITH MICRO-STORIES WORKSHOP The only way to win the sale is to get prospects to say YES to a series of commitments. The challenge is that buyers often put up resistance and hit you with objections when you ask for these commitments causing pipeline opportunities to stall. In this virtual instructor-led workshop you'll learn how to leverage micro-stories to break through resistance and compel prospects to move forward. Micro-stories are a powerful way to gain credibility, differentiate yourself from competitors, minimize fear, and overcome objections. THIS 120-MINUTE WORKSHOP COVERS The psychology of micro-stories and how they help you influence decision making How to leverage micro-stories for competitive differentiation How to leverage social proof for building credibility and trust with buyers The Three Part Micro-Story Framework The eight elements of effective micro-stories Where and when to apply micro-stories in your sales process How to use micro-stories to minimize fear, get past buying commitment objections, and close the sale

Winning With Micro-Stories Workshop

INKED: CLOSING & NEGOTIATION SKILLS MASTERCLASS The most comprehensive sales specific closing & negotiation course ever developed! Modern buyers have more power than ever before―more information, more at stake, and more control over the buying process―they almost always enter final presentations, closing meetings, and sales negotiations in a much stronger position than the salespeople on the other side of the table. In this ground-breaking sales-specific closing & negotiation course you gain the strategies, tactics, techniques, and human-influence frameworks that will allow you to confidently go toe-to-toe with modern buyers who have been trained how to play you and drive your prices down. You'll learn exactly what you need to know, do, and say to gain more control and more power over the outcomes of your deals and close the sale. With these powerful tactics in your sales arsenal, you will approach closing meetings and negotiations with the confidence and power to take control of the conversation and get the prices, terms, and conditions that you deserve. This course is delivered online in a virtual classroom environment by a live facilitator and coach. The sessions will be recorded for replay. COURSE CONTENT AND FOCUS MLP Sales Closing Strategy (Motivation, Leverage, and Power) How to use the INKED Planner to Develop Your Closing Strategy and Improve Win Probability How to use Leverage to Compel Buyers to Move Towards Your Position Why You Must Win First and Then Negotiate 7 Immutable Rules of Sales Negotiation and Why These Rules Matter The 4 Levels of Sales Negotiation and How to Adjust Strategy to Win on All Levels Funny Money - Building Give-Take Lists How to leverage the DEAL Sales Negotiation Conversation Framework to gain consensus on negotiated outcomes How to know that you have won Implicit vs Explicit How to leverage the READ Human Influence Framework To Close the Sale How to Separate the Relationship from the Negotiation without Destroying the Relationship How To Improve Your Power Position by Aligning the 3 Processes of Sales How to Neutralize the Psychological Games Buyers Play to Shake You Emotionally How to Rise Above the 7 Disruptive Emotions that Hold You Back

INKED: Closing & Negotiation Skills Masterclass

Virtual Presence & Presentation Skills

CLOSING THE SALE OBJECTIONS WORKSHOP You’ve done the hard work: built trust, uncovered needs, presented your solution. Then, just as you ask for the commitment, the buyer hesitates. Objections surface. The deal stalls. Sound familiar? Closing objections are the single greatest barrier between you and a closed sale — and they’re also the best sign you’re close to winning. The difference between top performers and everyone else is how they respond in that high-pressure moment. In this live, interactive, 120-minute instructor-led workshop, you’ll learn to anticipate, surface, and skillfully handle buying commitment objections using the proven RICMA Framework. You’ll discover how to stay calm, project confidence, and guide buyers past their fear, uncertainty, and doubt — without losing momentum or credibility. Through role-plays, breakout discussions, and hands-on exercises, you’ll practice handling the toughest real-world objections, from price pressure to competitive stalls. You’ll also learn to “do the math” by demonstrating measurable ROI, and use social proof and micro-stories to create urgency and reinforce trust. By the end of this workshop, you will be able to Confidently handle buying commitment objections during closing meetings. Avoid impossible objections that shut you down and stall the deal. Maintain poise under pressure when closing objections arise. Apply the RICMA Framework to overcome objections with discipline and control. Minimize your buyer's fear, uncertainty and doubt. Demonstrate value and ROI in ways that neutralize cost and risk concerns. Leverage social proof, stories, testimonials, and credibility tools to reassure and persuade. Ask for the commitment— and close the sale. Engage with an AI Coach to help you prepare for closing meetings. This is not theory. You’ll leave with practical tactics, techniques, strategies, and tools you can use immediately on your next closing call. If you want to stop losing deals at the finish line and start closing with confidence, this workshop will show you exactly how.

Closing the Sale Objections Workshop

AI Prompting Workshop

THE SALES EQ: EMOTIONAL INTELLIGENCE SELLING MASTERCLASS The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Legions of salespeople and their leaders are coming face to face with a cold hard truth: What once gave salespeople a competitive edge - controlling the sales process, challenging status quo, command of product knowledge, an arsenal of technology, and a great pitch - are no longer guarantees of success. The truth is that your buyer's emotional experience as they walk through the decision journey with you is a more consistent indicator of outcome than any other variable in the sales process. In other words, mastering sales begins and ends with mastering your emotions while influencing those of others. In this comprehensive, instructor-led training you'll learn the EIS System for building emotional connections with stakeholders, advancing opportunities through your pipeline, conducting deep discovery, and presenting your business case while creating true competitive differentiation and influence buying decisions through emotional intelligence. WHAT THIS MASTERCLASS COVERS How to influence the five decisions that people make before buying from you The keys to improving your sales specific emotional intelligence (Sales EQ) Stakeholder mapping and aligning to the four buyer communication styles How to tame irrational buyers and shake them out of their comfort zone How to leverage human influence frameworks to shape decisions How to neutralize stakeholder biases How to flip the buyer script on first time meetings and gain complete control Strategies and techniques for advancing through each stage of the sales process How to align the buying process to your sales process How to conduct effective discovery with the SCORE framework How to leverage Value-Bridges to present a powerful business case that closes the sale A five step framework for getting past buying commitment objections

Sales EQ: Emotional Intelligence Selling Masterclass

LinkedIn® Sales Navigator Workshop

You’ve targeted your account, made the appointment, and prepared for your price increase conversation. Now you must deliver the message. This is where the rubber meets the road. The moment of truth. It’s just you and your customer. The price increase, future orders, and retaining your account are on the line. When discussing price increases with customers, the message - what you say AND how you say it - matters. Selling price increases is the single greatest growth and profit improvement opportunity. Studies have consistently demonstrated that customers will accept price increases and pay more when the message is relevant and delivered the right way. In this virtual instructor-led workshop you'll learn exactly how to develop powerful messaging that allows you to approach price increase conversations with confidence and compel your customer to accept the price increase without resistance. THIS 120-MINUTE WORKSHOP COVERS How to Compel Customers to Accept Price Increases Without Losing the Account or Orders The Three Drivers of Price Increase Acceptance Influencing Customer Acceptance with Non-Verbal & Verbal Cues How to Paint a Vivid, Authentic, and Emotional Narrative About Why You Deserve the Price Increase How to Build Effective Value-Bridges The Eight Price Increase Narratives The Five Step Price Increase Because Statement Framework How to Approach Price Increase Conversations With Confidence

How to Present Price Increases to Customers Workshop

THE HANDLING PRICE INCREASE OBJECTIONS WORKSHOP Customers don't like price increases. This is exactly why, when you approach customers with price increases when your costs have gone up, during contract renewals, or because the market has changed, you are going to get objections. Sometimes these objections are harsh. It can be challenging to think on your feet, regain your composure, and find the right words when customers push. You end up stumbling through a nonsensical answer, come off as defensive or insecure, or damage the relationship with an argument. In this virtual instructor-led workshop you'll learn four proven techniques for responding to and handling customer price increase objections along with tactics for gaining control and maintaining your composure during these pivotal conversations. THIS 120-MINUTE WORKSHOP COVERS How to avoid the five mistakes that trigger customer price increase objections How to approach price increase conversations with confidence Why the best price increase objection is the one you never get How to minimize resistance and push back during price increase conversations How to use the ledge technique to gain control when customers push back How to leverage non-complementary behavior to flip the script on price increase objections Four proven techniques and frameworks for handling price increase objections

Handling Price Increase Objections Workshop

The Fanatical Prospecting Bootcamp is a comprehensive master class on sales prospecting. Developed from Jeb Blount's mega-bestselling book Fanatical Prospecting, this is our most popular course and the perfect entry point into the Sales Gravy sales philosophy. In this virtual, instructor-led sales training, we teach you the tools, techniques, and tactics to confidently leverage the phone, email, text, LinkedIn, and direct messaging to fill your pipeline with high-quality prospects. You'll learn exactly what to do and say to set more appointments, engage in more conversations, and close more sales. THIS SIX-SESSION BOOTCAMP COVERS Developing a Fanatical Prospecting mindset The only three things you control The Five Step Telephone Prospecting Framework How to craft effective prospecting messages that reduce resistance and objections Five-Step Voicemail Message Framework How to double voicemail call backs The Three-Step Prospecting Objection Turn-around Framework The secrets to skipping past prospecting objections Keys to getting past gatekeepers The keys to managing and dealing with the natural fear rejection The Four-Step Email Prospecting Framework The four cardinal rules of email prospecting Video Prospecting Strategies Direct Messaging Prospecting Strategies LinkedIn prospecting strategies The 5C's of LinkedIn Prospecting Tactics, techniques and strategies for building targeted prospecting lists The essentials of time discipline and productivity How to get more prospecting activity done, in less time, with better outcomes leveraging High-Intensity Sprints The seven steps to building effective prospecting sequences And much, much more . . .

Fanatical Prospecting Bootcamp

How to Be a Great Boss

PROSPECTING OBJECTIONS WORKSHOP Of all objections, prospecting objections are the most challenging. They can be harsh, personal, and set you back on your heels. In our most popular virtual instructor-led workshop, you'll learn a powerful three-step framework for skipping past prospecting objections, past your fear of rejection and handling any prospecting objection that is thrown at you. THIS 120-MINUTE WORKSHOP COVERS The 3-Step Prospecting Objections Turn-Around Framework How to disrupt prospecting objections and gain control of the call The science behind the fear of rejection How to use the Ledge technique to rise above your disruptive emotions How to leverage non-complimentary behavior to flip the script How to develop effective objection turn-around scripts that really work This workshop is delivered live in a virtual classroom environment by a master trainer and coach. You are encouraged to interact with your facilitator to ask questions, gain additional insight, and for coaching.

Prospecting Objections Workshop

THE WINNING WITH MICRO-STORIES WORKSHOP The only way to win the sale is to get prospects to say YES to a series of commitments. The challenge is that buyers often put up resistance and hit you with objections when you ask for these commitments causing pipeline opportunities to stall. In this virtual instructor-led workshop you'll learn how to leverage micro-stories to break through resistance and compel prospects to move forward. Micro-stories are a powerful way to gain credibility, differentiate yourself from competitors, minimize fear, and overcome objections. THIS 120-MINUTE WORKSHOP COVERS The psychology of micro-stories and how they help you influence decision making How to leverage micro-stories for competitive differentiation How to leverage social proof for building credibility and trust with buyers The Three Part Micro-Story Framework The eight elements of effective micro-stories Where and when to apply micro-stories in your sales process How to use micro-stories to minimize fear, get past buying commitment objections, and close the sale

Winning With Micro-Stories Workshop

INKED: CLOSING & NEGOTIATION SKILLS MASTERCLASS The most comprehensive sales specific closing & negotiation course ever developed! Modern buyers have more power than ever before―more information, more at stake, and more control over the buying process―they almost always enter final presentations, closing meetings, and sales negotiations in a much stronger position than the salespeople on the other side of the table. In this ground-breaking sales-specific closing & negotiation course you gain the strategies, tactics, techniques, and human-influence frameworks that will allow you to confidently go toe-to-toe with modern buyers who have been trained how to play you and drive your prices down. You'll learn exactly what you need to know, do, and say to gain more control and more power over the outcomes of your deals and close the sale. With these powerful tactics in your sales arsenal, you will approach closing meetings and negotiations with the confidence and power to take control of the conversation and get the prices, terms, and conditions that you deserve. This course is delivered online in a virtual classroom environment by a live facilitator and coach. The sessions will be recorded for replay. COURSE CONTENT AND FOCUS MLP Sales Closing Strategy (Motivation, Leverage, and Power) How to use the INKED Planner to Develop Your Closing Strategy and Improve Win Probability How to use Leverage to Compel Buyers to Move Towards Your Position Why You Must Win First and Then Negotiate 7 Immutable Rules of Sales Negotiation and Why These Rules Matter The 4 Levels of Sales Negotiation and How to Adjust Strategy to Win on All Levels Funny Money - Building Give-Take Lists How to leverage the DEAL Sales Negotiation Conversation Framework to gain consensus on negotiated outcomes How to know that you have won Implicit vs Explicit How to leverage the READ Human Influence Framework To Close the Sale How to Separate the Relationship from the Negotiation without Destroying the Relationship How To Improve Your Power Position by Aligning the 3 Processes of Sales How to Neutralize the Psychological Games Buyers Play to Shake You Emotionally How to Rise Above the 7 Disruptive Emotions that Hold You Back

INKED: Closing & Negotiation Skills Masterclass

Virtual Presence & Presentation Skills

CLOSING THE SALE OBJECTIONS WORKSHOP You’ve done the hard work: built trust, uncovered needs, presented your solution. Then, just as you ask for the commitment, the buyer hesitates. Objections surface. The deal stalls. Sound familiar? Closing objections are the single greatest barrier between you and a closed sale — and they’re also the best sign you’re close to winning. The difference between top performers and everyone else is how they respond in that high-pressure moment. In this live, interactive, 120-minute instructor-led workshop, you’ll learn to anticipate, surface, and skillfully handle buying commitment objections using the proven RICMA Framework. You’ll discover how to stay calm, project confidence, and guide buyers past their fear, uncertainty, and doubt — without losing momentum or credibility. Through role-plays, breakout discussions, and hands-on exercises, you’ll practice handling the toughest real-world objections, from price pressure to competitive stalls. You’ll also learn to “do the math” by demonstrating measurable ROI, and use social proof and micro-stories to create urgency and reinforce trust. By the end of this workshop, you will be able to Confidently handle buying commitment objections during closing meetings. Avoid impossible objections that shut you down and stall the deal. Maintain poise under pressure when closing objections arise. Apply the RICMA Framework to overcome objections with discipline and control. Minimize your buyer's fear, uncertainty and doubt. Demonstrate value and ROI in ways that neutralize cost and risk concerns. Leverage social proof, stories, testimonials, and credibility tools to reassure and persuade. Ask for the commitment— and close the sale. Engage with an AI Coach to help you prepare for closing meetings. This is not theory. You’ll leave with practical tactics, techniques, strategies, and tools you can use immediately on your next closing call. If you want to stop losing deals at the finish line and start closing with confidence, this workshop will show you exactly how.

Closing the Sale Objections Workshop

AI Prompting Workshop

THE SALES EQ: EMOTIONAL INTELLIGENCE SELLING MASTERCLASS The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Legions of salespeople and their leaders are coming face to face with a cold hard truth: What once gave salespeople a competitive edge - controlling the sales process, challenging status quo, command of product knowledge, an arsenal of technology, and a great pitch - are no longer guarantees of success. The truth is that your buyer's emotional experience as they walk through the decision journey with you is a more consistent indicator of outcome than any other variable in the sales process. In other words, mastering sales begins and ends with mastering your emotions while influencing those of others. In this comprehensive, instructor-led training you'll learn the EIS System for building emotional connections with stakeholders, advancing opportunities through your pipeline, conducting deep discovery, and presenting your business case while creating true competitive differentiation and influence buying decisions through emotional intelligence. WHAT THIS MASTERCLASS COVERS How to influence the five decisions that people make before buying from you The keys to improving your sales specific emotional intelligence (Sales EQ) Stakeholder mapping and aligning to the four buyer communication styles How to tame irrational buyers and shake them out of their comfort zone How to leverage human influence frameworks to shape decisions How to neutralize stakeholder biases How to flip the buyer script on first time meetings and gain complete control Strategies and techniques for advancing through each stage of the sales process How to align the buying process to your sales process How to conduct effective discovery with the SCORE framework How to leverage Value-Bridges to present a powerful business case that closes the sale A five step framework for getting past buying commitment objections

Sales EQ: Emotional Intelligence Selling Masterclass

LinkedIn® Sales Navigator Workshop

You’ve targeted your account, made the appointment, and prepared for your price increase conversation. Now you must deliver the message. This is where the rubber meets the road. The moment of truth. It’s just you and your customer. The price increase, future orders, and retaining your account are on the line. When discussing price increases with customers, the message - what you say AND how you say it - matters. Selling price increases is the single greatest growth and profit improvement opportunity. Studies have consistently demonstrated that customers will accept price increases and pay more when the message is relevant and delivered the right way. In this virtual instructor-led workshop you'll learn exactly how to develop powerful messaging that allows you to approach price increase conversations with confidence and compel your customer to accept the price increase without resistance. THIS 120-MINUTE WORKSHOP COVERS How to Compel Customers to Accept Price Increases Without Losing the Account or Orders The Three Drivers of Price Increase Acceptance Influencing Customer Acceptance with Non-Verbal & Verbal Cues How to Paint a Vivid, Authentic, and Emotional Narrative About Why You Deserve the Price Increase How to Build Effective Value-Bridges The Eight Price Increase Narratives The Five Step Price Increase Because Statement Framework How to Approach Price Increase Conversations With Confidence

How to Present Price Increases to Customers Workshop

THE HANDLING PRICE INCREASE OBJECTIONS WORKSHOP Customers don't like price increases. This is exactly why, when you approach customers with price increases when your costs have gone up, during contract renewals, or because the market has changed, you are going to get objections. Sometimes these objections are harsh. It can be challenging to think on your feet, regain your composure, and find the right words when customers push. You end up stumbling through a nonsensical answer, come off as defensive or insecure, or damage the relationship with an argument. In this virtual instructor-led workshop you'll learn four proven techniques for responding to and handling customer price increase objections along with tactics for gaining control and maintaining your composure during these pivotal conversations. THIS 120-MINUTE WORKSHOP COVERS How to avoid the five mistakes that trigger customer price increase objections How to approach price increase conversations with confidence Why the best price increase objection is the one you never get How to minimize resistance and push back during price increase conversations How to use the ledge technique to gain control when customers push back How to leverage non-complementary behavior to flip the script on price increase objections Four proven techniques and frameworks for handling price increase objections

Handling Price Increase Objections Workshop

The Fanatical Prospecting Bootcamp is a comprehensive master class on sales prospecting. Developed from Jeb Blount's mega-bestselling book Fanatical Prospecting, this is our most popular course and the perfect entry point into the Sales Gravy sales philosophy. In this virtual, instructor-led sales training, we teach you the tools, techniques, and tactics to confidently leverage the phone, email, text, LinkedIn, and direct messaging to fill your pipeline with high-quality prospects. You'll learn exactly what to do and say to set more appointments, engage in more conversations, and close more sales. THIS SIX-SESSION BOOTCAMP COVERS Developing a Fanatical Prospecting mindset The only three things you control The Five Step Telephone Prospecting Framework How to craft effective prospecting messages that reduce resistance and objections Five-Step Voicemail Message Framework How to double voicemail call backs The Three-Step Prospecting Objection Turn-around Framework The secrets to skipping past prospecting objections Keys to getting past gatekeepers The keys to managing and dealing with the natural fear rejection The Four-Step Email Prospecting Framework The four cardinal rules of email prospecting Video Prospecting Strategies Direct Messaging Prospecting Strategies LinkedIn prospecting strategies The 5C's of LinkedIn Prospecting Tactics, techniques and strategies for building targeted prospecting lists The essentials of time discipline and productivity How to get more prospecting activity done, in less time, with better outcomes leveraging High-Intensity Sprints The seven steps to building effective prospecting sequences And much, much more . . .

Fanatical Prospecting Bootcamp

How to Be a Great Boss

2026 OutBound Conference

OutBound is truly an event like none other. Whether you are leading a sales team or are in the trenches making it happen as a sales professional, the tools, techniques, tactics, and strategies that you learn at outbound will give you a decisive competitive advantage.

Join top performers from across the globe in Las Vegas at the beautiful Red Rock Casino Resort & Spa, where you’ll rub shoulders with the world’s top sales trainers, authors, and leadership experts.

Reaching decision makers has never been harder. AI filters are blocking your emails before they're even seen. Executive assistants are trained to say no. And even when you do get through, your message disappears into the noise. The result? Wasted effort, stalled pipeline, and missed quota. Join Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo. They'll show you why some outreach gets ignored while other messages earn immediate attention. You'll learn how AI and human gatekeepers decide what gets through and how to position yourself as someone worth responding to. You'll walk away with: How AI filters and human gatekeepers evaluate your outreach Why your current messages feel invisible to decision makers A framework for building familiarity before requesting meetings Tactics to break through automation and earn responses

Reach Decision Makers Faster: Beating AI & Human Gatekeepers

Jeb Blount and Will Frattini show you why some outreach gets ignored while other messages earn immediate attention. You’ll learn how AI and human gatekeepers decide what gets through and how to position yourself as someone worth responding to.

Your team did the hard part: they prospected and packed their calendars. Now it’s time to close. But in a world overflowing with AI-generated messages and templated outreach, the difference between a dead deal and a done deal often comes down to how you communicate—not just what you’re selling. You’ll learn from Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo as they unpack the sales messaging tactics top reps are using to spark real conversations and close bigger, better deals. We’ll break down how to craft messages that cut through the noise—across written, spoken, and digital channels—without sounding robotic or salesy. You’ll walk away with: Messaging frameworks and tactics that move deals forward Tips for adapting your message to multiple sales channels—without losing your voice Guidance on using AI as a starting point, not the final product Strategies to help your entire team scale authentic, high-converting outreach Who should attend: Sales leaders and sellers who want to ditch the pitch, guide buyers with confidence, and consistently win the messaging moment.

Q4 to Close: A 60-Minute Reset to Close Fast and Prospect Smart

In an Ask Me Anything format, sales experts, Jeb Blount (CEO of Sales Gravy) and Will Frattini (Principal Enterprise Account Manager, ZoomInfo) will address your real-world deal blockers, prospecting gaps, and end-of-year challenges across rep and manager roles.

Your team did the hard part: they prospected and packed their calendars. Now it’s time to close. But in a world overflowing with AI-generated messages and templated outreach, the difference between a dead deal and a done deal often comes down to how you communicate—not just what you’re selling. You’ll learn from Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo as they unpack the sales messaging tactics top reps are using to spark real conversations and close bigger, better deals. We’ll break down how to craft messages that cut through the noise—across written, spoken, and digital channels—without sounding robotic or salesy. You’ll walk away with: Messaging frameworks and tactics that move deals forward Tips for adapting your message to multiple sales channels—without losing your voice Guidance on using AI as a starting point, not the final product Strategies to help your entire team scale authentic, high-converting outreach Who should attend: Sales leaders and sellers who want to ditch the pitch, guide buyers with confidence, and consistently win the messaging moment.

Message Smarter, Sell Bigger: Frameworks to Stand Out, Stay Real, and Close More

Jeb Blount and Will Frattini break down how to craft messages that cut through the noise—across written, spoken, and digital channels—without sounding robotic or salesy. 

Your team did the hard part: they prospected and packed their calendars. Now it’s time to close. But in a world overflowing with AI-generated messages and templated outreach, the difference between a dead deal and a done deal often comes down to how you communicate—not just what you’re selling. You’ll learn from Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo as they unpack the sales messaging tactics top reps are using to spark real conversations and close bigger, better deals. We’ll break down how to craft messages that cut through the noise—across written, spoken, and digital channels—without sounding robotic or salesy. You’ll walk away with: Messaging frameworks and tactics that move deals forward Tips for adapting your message to multiple sales channels—without losing your voice Guidance on using AI as a starting point, not the final product Strategies to help your entire team scale authentic, high-converting outreach Who should attend: Sales leaders and sellers who want to ditch the pitch, guide buyers with confidence, and consistently win the messaging moment.

Consultative Selling: How to Win Deals AI Never Could

Jeb Blount and Will Frattini teach you how to outsmart competitors who rely solely on AI, and get tips to elevate your sales game with a consultative approach that wins more deals.

Your team did the hard part: they prospected and packed their calendars. Now it’s time to close. But in a world overflowing with AI-generated messages and templated outreach, the difference between a dead deal and a done deal often comes down to how you communicate—not just what you’re selling. You’ll learn from Jeb Blount, CEO of Sales Gravy, and Will Frattini, Principal Enterprise Account Manager at ZoomInfo as they unpack the sales messaging tactics top reps are using to spark real conversations and close bigger, better deals. We’ll break down how to craft messages that cut through the noise—across written, spoken, and digital channels—without sounding robotic or salesy. You’ll walk away with: Messaging frameworks and tactics that move deals forward Tips for adapting your message to multiple sales channels—without losing your voice Guidance on using AI as a starting point, not the final product Strategies to help your entire team scale authentic, high-converting outreach Who should attend: Sales leaders and sellers who want to ditch the pitch, guide buyers with confidence, and consistently win the messaging moment.

The Pipeline Playbook: Airtight Prospecting Strategies to Fill,
Maintain, and Hit Quota

Jeb and Will break down what it takes to turn prospecting into your competitive advantage. Whether you’re in the trenches booking meetings or leading a team to hit quota, you’ll leave with actionable tactics to build and sustain a healthy pipeline.

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