Whether you’re a founder wearing too many hats, a company that hired the wrong sales leader, a PE firm scaling a portfolio company, or a mid-market business missing your revenue targets—the core challenge is the same: you need experienced sales leadership, but you can’t justify the cost or commitment of a full-time executive.
Full-time sales leaders can cost $175K–$500K annually in salary, benefits, recruiting fees, and ramp-up time. And if you hire wrong, you can destroy your culture, lose your team, and flush 12-months and a quarter-million dollars down the drain.
Fractional sales leadership solves this equation. You get seasoned, proven expertise—embedded in your business—at 30–50% of the cost, with no long-term commitment and results in weeks, not months.
Most fractional leadership providers give you a part-time hand-holder to babysit your sales team.
Our fractional sales leaders are much more than hand holders. Backed by the powerful Sales Gravy Blueprint™ revenue operating system they:
At the Executive level, this means your fractional leader can build and scale your entire revenue generation function. At the Coach and Manager levels, it means your team gets tactical leadership rooted in field-tested, scalable methodologies—not guesswork. Your FSL should not be learning on your dime.
And when it’s time to hire full-time, your Sales Gravy FSL helps recruit, onboard, and hand-off the playbook to make the transition seamless.
Sales Gravy fractional leaders bring what matters most: experience and the right methodology.
Our FSLs are trained in the proven sales systems developed by Jeb Blount — the expert who has written 18 of the most definitive books on sales and sales leadership ever published.
Jeb’s frameworks are the operating foundation for a who’s who of the world’s highest-producing sales organizations — from Fortune 500 enterprises to the fastest-growing startups.
When our FSLs walk into your business, they’re not experimenting or learning on your dime. They hit the ground running with battle-tested methodologies and drive measurable performance improvement fast.
When it comes to Fractional Sales Leadership, there is no such thing as “one-size-fit-all.” This is why our fractional sales leadership engagements flex to your situation and meet you where you are.
2-4 Hours/Week
Best for: Small teams (2–5 reps) that need guidance, consistent coaching, and skill development but don’t require full management oversight.
What you get:
5-10 Hours/Week
Best for: Growing teams (3–10 reps) that need consistent day-to-day performance management, accountability structure, and support with hiring or onboarding.
What you get:
16-32 Hours/Month
Best for: Founders, PE portfolio companies, and mid-market organizations with sales leaders in place, that need strategic revenue leadership at the executive or C-suite level.
What you get:
At the end of your engagement—whether that’s 6 months or 18 months—here’s what changes:
