How to Fix the Math Challenge at the Core of Selling
John O' Gorman
June 21, 2019
Sellers must encourage their buyers to do the math! They must provide their customers with a better calculator, spreadsheet and
Sellers must encourage their buyers to do the math! They must provide their customers with a better calculator, spreadsheet and
Ideally, closing is not something that sellers do to buyers, it is something that buyer and seller do in order
Buyers often seem to be on a different wavelength. Their decision making criteria have changed. For the price obsessed buyer
Selling used to be the job of a few, but with the economic slowdown it quickly became apparent that sales
John O’ Gorman is founder and CEO of The ASG Group a specialist Business to Business sales firm who helps B2B sales people increase the likelihood of closing by up to 30%. The ASG Group uses its ground-breaking research into modern buying practices to help sales team selling to complex/demanding buyers and procurement executives. John is author of a number of books including The B2B Sales Revolution, QuickWin B2B Sales and is in the process of writing a book on the 12 megatrends in buying that affect sales success.