Author: Stu Schlackman

Prospecting

3 Keys to Increasing Your Sales Pipeline With Prospecting

Prospecting is Why Top Sales Professionals Earn the Big Bucks If you want to sell more and exceed your quota consistently adopt these 3 keys to increasing your sales pipeline with prospecting. Rainmakers are those salespeople who are adept at…

Three steps to engaging new prospects

Three Steps to Engaging New Prospects

If you want to find new clients – and who doesn’t,  you need to do 3 things:   Intimately understand your target market Articulate the benefits that you provide Overcome meeting rejection with a well-crafted question Using and mastering these…

four personalities scarcity effect

How The Four Personalities Respond to The Scarcity Effect

The scarcity effect impacts each personality style differently, because they each buy for different reasons. Find out what drives each personality style to buy. It’s a very difficult time for our country and the world with the COVID-19 virus. I…

cost benefit value

How Value Influences Emotions

When the benefits outweigh the cost, the result is value. Value is the most important thing you can offer. When my wife asked me to come into the kitchen on a Sunday afternoon, my first thought was, Uh oh, now…

The 4 Personality Styles and Offering Peace of Mind

Peace of mind may be hard to define, but you know it when you experience it. I believe it’s the hidden benefit that everyone wants when buying. Think about a purchase you’ve made that gave you peace of mind. Maybe…

Patience Is A Sales Virtue

Having patience is giving the client their space, while at the same time being proactive to help them solve their issues. It’s not being aggressive, but assertive. It’s nearing the end of the fiscal year and you’re $50K away from…

Clear and Simple Selling

Simplicity equates to clarity.Simple will always beat out complicated. Have you ever researched a new purchase only to find that there are too many options? What did you do? Sometimes people delay the purchase completely. Or they ask a friend…

Three Components of Relationship Selling

He wanted to know me and to build trust. He wanted to know I was there for him whenever he needed information, advice or just someone who would go to bat for him. Unfortunately we don’t get a second chance at a…

Prospecting: The Lifeline to Your Revenue Stream

Introducing a salesperson to cold-calling is the same as Edison introducing electricity to the world by demonstrating the use of the electric chair. It’s universally known that sales professionals hate cold calling. And, yes, it’s a questionable practice these days,…

The Magic Mix of Selling Strategies

So many times sales people are focused solely on the product they sell, the features and functions but then miss the real opportunity hidden within the customers’ needs and goals. Selling features and functions is not value. Benefits that solve…

Too Many Salespeople Are Not Listening

The person who talks the most has the least control. Asking questions puts you in control of the conversation because it gives you the opportunity to go to a deeper level and gain better insights into the customer’s situation. Understanding…