If you still believe that selling is a numbers game, then you are saying that you lack the skills to control the outcome.
Improve Your Skills to Change Your Results
The “numbers game” myth decreases your chance of success. It makes selling more complicated and harder than necessary.
Selling is not a numbers game – it’s a performance game.
The “numbers game” myth is used by those who believe in luck and chance to close sales. Sales are generated through skill and technique.
Here’s how some salespeople are currently choosing to play the outdated version of the numbers game.
Monday, reach out and call one-hundred unqualified prospects, utilize an outdated approach that turns people off, use phrases that sound like you are stuck in 1972, listen to a total of ninety-eight “no thanks, not interested,” and end up with two appointments.
Tuesday, repeat the same insanity.
Here’s how smart salespeople are choosing to play the updated version of the numbers game.
reach out to X amount of qualified prospects
utilize an efficient approach that engages people to open up, not shut down
focus on having a conversation, not a pitch
seek to understand issues before pushing your solutions
use language that makes you stand out from the competition, not blend in with them