In this workshop, participants learn how to leverage micro-stories and social proof to reduce stalled pipeline opportunities by neutralizing buyer resistance to advancing to next steps.
Workshop Details
Who and Why?
This workshop is designed for all sales roles.
More than 50% of pipeline opportunities stall primarily because sellers fail to advance buyers to the next step.
Delivery Modalities & Length
Virtual Instructor-Led (120 Minutes)
In-Person Instructor-Led (Two Hours)
E-Learning (30 Minutes)
Learning Outcomes
The neuropsychology of micro-stories and how they influence decision-making.
How to leverage social proof for building credibility and trust with buyers.
The Three Part Micro-Story Framework.
How to use micro-stories to minimize fear, get past buyer resistance, and close for the next step.
Where and when to apply micro-stories in the sales process.
