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LinkedIn Profile Makeover Checklist for Sales Professionals

Your LinkedIn profile is your digital storefront — and most sales professionals are leaving money on the table with a profile that undersells them. This free checklist, companion to Jeb Blount’s bestselling book The LinkedIn Edge, walks you through every critical section of your profile so you show up, stand out, build instant credibility, and attract the right prospects.

Sales professional using the LinkedIn Edge Profile Makeover Checklist by Jeb Blount to optimize her LinkedIn profile and attract clients

What's Inside This LinkedIn Profile Checklist

  • How to craft a headline that works as a prospect-grabbing elevator pitch
  • Step-by-step guidance for writing an About section that speaks to your buyer’s pain — not your career history
  • How to optimize your Cover Image and Headshot for maximum first impression
  • How to use your Featured section as visual social proof and authority
  • How to rewrite your Experience section as a trust builder — not a resume
  • A trade secret: how Skills and keywords on LinkedIn are indexed by Google and AI search engines
  • How to use Licenses, Certifications, and Endorsements to build instant credibility with prospects
  • How to design your Activity feed as a window into your expertise

Download Your Free LinkedIn
Profile Makeover Checklist

What People are Saying About The LinkedIn Edge

How to use LinkedIn for Business Development and Prospecting - Sales Training
Buy Jeb's Books On Amazon
The LinkedIn Edge will turn you into an unstoppable prospecting machine with proven, practical expertise to properly weaponize the largest (and most misused) business platform combined with the unimaginable power of Gen AI! Read it. Apply it. Secure more meetings. Win more new sales!
MIKE WEINBERG, Bestselling Author of New Sales. Simplified.
Mike WeinbergBest-Selling Author of New Sales. Simplified.
For too long sales teams have been debating which is better, cold calling or LinkedIn, but in this book Jeb Blount and Brynne Tillman provide the answer, it’s about using both. The LinkedIn Edge proves you can do both simultaneously with the right system. Thirty minutes a day on LinkedIn + smart prospecting sequences = bigger deals, shorter cycles, and a pipeline that never goes dry. The ROI is undeniable.
Daniel Disney is a sales expert, speaker, and author who is widely recognized as one of the world's leading authorities on social selling. He is the founder and CEO of The Daily Sales, a sales coaching and training platform that provides sales professionals and teams with practical insights and advice. Daniel is the author of "The Million-Pound LinkedIn Message" and "The Social Selling Handbook", two highly acclaimed books that provide valuable strategies and tactics for using social media to drive sales results.
Daniel DisneyThe King of LinkedIn and Social Selling and Best-Selling Author of The Ultimate LinkedIn Sales Guide
Most people treat LinkedIn like a résumé. The LinkedIn Edge shows you how to turn it into a remarkable revenue engine. This book empowers you to create opportunities, build trust, and grow your business in tactical, practical, and methodical ways.
Guy Kawasaki, Chief Evangelist at Canva and bestselling author, recommends The LinkedIn Edge by Jeb Blount
Guy KawasakiChief Evangelist of Canva, host of the Remarkable People podcast, and Best-Selling Author of Think Remarkable
Human connection remains the gold standard for winning deals. AI is transforming the avenues in which more meaningful connections materialize, leading to more sales. The LinkedIn Edge is a road map to elite sales performance and customer loyalty by leveraging technology to build more authentic relationships. The future of selling is here and more promising than ever.
Bub Kritser, President of Yellowhouse Machinery, recommends The LinkedIn Edge by Jeb Blount
Bub KritserPresident of Yellowhouse Machinery Company

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