In this workshop, participants learn the Story Spine Framework for leveraging stories to grab attention, compel buyers to lean into their message, present information in a more consumable format, engage with authenticity, and convert sales conversations into closed deals.
Workshop Details
Who and Why?
This workshop is designed for any sales role required to close and negotiate deals.
Stories connect. 68% of buyers say that stories influence their purchasing decisions.
Delivery Modalities & Length
Virtual Instructor-Led (120 Minutes)
In-Person Instructor-Led (4 Hours)
E-Learning (60 Minutes)
Learning Outcomes
How to leverage the Story Spine Framework to tell effective stories.
The essential elements of compelling sales stories.
The Tell - Compel - Sell cadence for creating a collaborative buying experience.
How to engage stakeholders with authentic stories in organic conversations.