I am not a sales trainer. I am a salesman. I have been successfully selling products and services for over two decades. My first job was at the age of 10, working at a hot dog stand in Skokie, Illinois. It’s where I first learned the value of, “you want fries with that?” which you will read about later in the course. I have won sales awards with every company I have worked for, or have run. In 2002, my company, MindIQ, was included in the INC. 500 list for one of the fastest growing private companies in America, over a five year period. I have encountered probably every type of sales situation you will ever run into. What you will learn in this course is not theory. I have lived, and continue to live 262 business days a year, every one of these sales lessons.

The Sales Getters Sales Training Course is a result of all my experiences plus books on selling, seminars I’ve attended, tapes, CD’s, DVD’s and blogs I’ve listened to or read. Every thought and idea in this course may not be a Louie Bernstein original. Some of the selling ideas and concepts go back a millennium to some of the world’s greatest thinkers. For the ideas I did not think up, I tried to put my personal spin on them and present them through my own viewpoint and professional opinion. I suggest you do the same and apply these concepts, ideas, techniques and lessons to fit your personal situation.

I have an insatiable thirst for knowledge, and in particular, sales knowledge. Based on my sales results over the years and my continued desire to be the best at what I do, I consider myself to be an expert in, and an ongoing student of, the art and science of selling.