If you choose to power through your sales responsibilities, commit to them fully (no excuses). Understanding that you are not feeling 100% leads to an understanding that you must work harder to obtain the same results. Instead of trying to…
As professionals who take pride in their work (just as the celebrities care about their charities), your staff will likely try their best to ensure your company’s success while exhibiting. However, by matching your staff to the available opportunities in…
For years and years, the rumor has been that 80% of leads obtained at trade shows do not receive any follow up contact and even within the last month, I have read a number of discussions citing this statistic and…
How do you handle disappointment in your professional life? Whether you have been the disappoint-er or the disappoint-ee, these tips will help you to become better able to resolve your next potential crisis I hate disappointing the people I care…
If you cannot reasonably expect to accomplish your “needs goal” at your next event, there is a problem with the fit of the event itself or the approaches you have selected for that event. In the initial planning stages of…
Utilize the time you do have by adding extra exercise into what you have to do anyway. Take the stairs instead of the escalator or elevator, carry your materials and luggage yourself, and park further away from your destination. NO…
When representatives feel as though they could be better utilized anywhere else, they are less likely to take the event seriously. Unfortunately, this is not just a personal problem for them – a negative attitude in your booth is infectious…
For clients who are also attendees, start by including them in your pre-show marketing efforts. In the time leading up to the event, send them a tailored version of the e-mails, physical mailers, and other communications you have already prepared…
Regardless of how you feel (stressed, tired, overworked…) when the show opens each morning, it is essential that you make yourself look like you do when you feel your best. Once you look like you are excited to be exhibiting…
