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Course

Mastering
Sales Objections

Rejection-proof your sellers. Equip your sales team with the skills, tactics, techniques, frameworks, and confidence to effectively handle objections at each stage of the sales process and advance deals to closed-won.

Mastering Sales Objections training helps sellers respond to resistance, handle price objections, and improve close rates.

Course Details

Mastering Sales Objections™ is a comprehensive master class designed to help sales professionals handle buyer resistance – at every stage of the prospecting and sales processes – with confidence, poise, and professionalism.

This program teaches proven and practical frameworks, techniques, and strategies for addressing concerns, reframing stakeholder fears, and minimizing objections without becoming defensive or reactive.

Sellers learn how to prevent opportunities from stalling, protect pricing, and sell value while guiding buyers toward confident decisions, resulting in higher close rates.

Delivery Modalities & Length

  • Virtual Instructor-Led (Five 120-minute sessions)
  • Classroom Instructor-Led (8-12 instructional hours)
  • Comprehensive workbook
  • E-Learning: video-based training reinforcement modules (60-minutes)
  • T3 & Licensing available for L&D and sales enablement teams

Competencies Developed

Participants in Mastering Sales Objections™ develop the communication, messaging, and emotional discipline skills required to handle buyer resistance, pushback, and objections effectively.

The program strengthens their ability to stay calm under pressure, listen actively, respond with confidence, and leverage proven objection-handling frameworks to answer and skip past buyer concerns.

Key Learning Outcomes

After completing Mastering Sales Objections™, sellers will be able to:

  • Rejection proof themselves and face resistance and objections with relaxed, assertive confidence.
  • Increase win-rates in highly competitive situations while protecting margins by selling value rather than discounting.
  • Master frameworks for getting past objections when prospecting, on first time appointments, advancing to next steps, and asking for the sale.
  • Leverage strategies to neutralize buyer resistance and eliminate objections.
  • Shorten the sales cycle and increase pipeline velocity by lowering buyer resistance and removing friction.

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