Selling the Price Increase™ equips account managers, account executives, and customer success sales professionals to confidently navigate price increase conversations without damaging customer relationships or sacrificing margin.
In today’s economic environment, price increases are unavoidable—but how they are communicated determines whether customers stay, churn, or demand concessions.
This program teaches your team how to lead value-based pricing conversations, handle resistance calmly, reinforce the business rationale behind price changes, and maintain trust. Participants learn how to expand and protect revenue, reduce discounting, and keep relationships strong during even the most sensitive pricing discussions.
Participants in Selling the Price Increase™ develop the communication, emotional control, and value-based selling competencies required to manage pricing conversations effectively.
The program strengthens their ability to explain price changes with confidence, address customer concerns professionally, reinforce value, and maintain control of the conversation.
Sellers learn how to stay calm under pressure, respond to pushback without defensiveness, and protect pricing integrity while preserving strong customer relationships.
After completing Selling the Price Increase™, sellers will be able to:
