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SONIC Strategy™

Sales Objections, Negotiation,
and Closing Strategy Training

The most advanced, master-level system for closing complex deals decisively while protecting price and margin in competitive, high-pressure sales environments.

SONIC Strategies™ is the most advanced, master-level training for closing complex deals decisively while protecting price and margin in competitive, high-pressure sales environments.

Course Details

SONIC Strategy™ (Sales Objections, Negotiation, and Intelligent Closing) is a master-level closing system designed for sales professionals who operate in competitive, high-pressure short and long-cycle selling environments.

Rather than relying on instinct or outdated closing tactics, this course provides a structured, strategic approach to handling late-stage objections and negotiating from a position of confident control.

Participants learn how to leverage value to guide buyers to confident decisions while protecting pricing and contract integrity—resulting in higher win-rates, stronger margins, and more predictable performance.

Delivery Modalities & Length

  • Virtual Instructor-Led (Four 120-minute sessions)
  • Classroom Instructor-Led (8 to 12 instructional hours)
  • Comprehensive workbook
  • E-Learning: video-based training reinforcement modules (120-minutes)

Competencies Developed

Through SONIC Strategy™, participants build advanced deal-execution competencies that support consistent, high-quality closing performance.

The program develops their ability to recognize buying readiness, manage resistance strategically, negotiate without unnecessary concessions, and lead decisive closing conversations.

Sellers strengthen their skills in commitment management, momentum control, value defense, and decision guidance—enabling a more disciplined, professional, and repeatable approach to closing complex deals.

Key Learning Outcomes

After completing SONIC Strategy™, sellers will be able to:

  • Develop and execute a systematic closing strategy form the first appointment all the way to signatures.
  • Identify and leverage buying readiness signals.
  • Leverage the MLP (motivation, leverage, and power) framework to bend win probability in their favor.
  • Manage and neutralize late-stage objections to maintain deal momentum.
  • Reduce early and late stage discounting.
  • Neutralize percieved alternatives and reduce "no-decision" outcomes.
  • Negotiate effectively in high-stakes situations with professional buyers to protect pricing, margins, and terms.
  • Shorten the sales cycle and improve forecast acuracy with cleaner deal progression.
  • Present a relevant business case that eliminates competitors and compels buyers to say yes.

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