Coaching is the Key to Reaching Higher Levels of Performance

A good coach will help you reach your goals, and improve sales performance quickly.

Improve Performance Fast

There aren’t many things that will improve your results as quickly and as certainly as will coaching.

Coaching is a tool for improvement, growth, and reaching higher levels of performance. It can help you overcome resistance to change, build self-confidence, and hold yourself accountable to reach your goals.

It is a tool that can be used by anyone to achieve their sales goals, and it is an essential part of any professional development plan.

Three Reasons People Resist Coaching

If you want to succeed, being coachable is the key! People who embrace change, accountability, and face their fears are the best performers. On the other hand, resisting coaching prevents you from increasing self-awareness and ultimately, improving your performance.

You are unwilling to face change

Some people fear being coached because they know it is going to bring up areas in their lives where they need to make changes.

Whether that coaching is personal or professional, the goal of coaching is improved performance, and that means you have to be willing to change your beliefs and change your actions in some area of your life.

If you don’t believe that change is necessary, you won’t believe you need coaching. You would be wrong. The very best performers in every human endeavor work with coaches. Their core belief is that, if they change something, they can perform at an even higher level.

You are afraid that accepting coaching means you aren’t capable

Coaching doesn’t mean that you aren’t a good, capable person. It doesn’t mean that you don’t have the ability or the resources to achieve your performance goals. Coaching isn’t an indictment of you personally (although there are some executives who are recommended coaching because their people skills are lacking).

Accepting coaching is an indication that you are capable. It’s evidence that someone (maybe you) believes that with some insight and ideas from a professional coach, you can perform better.

No one invests in coaching when they believe that they are hopeless. And no company invests in coaching for their people who they believe aren’t capable of turning in their best performance.

You are afraid of being held accountable

This one is a biggie. It’s the deep-seated issue that prevents a lot of people from embracing coaching.

Some people don’t want to be held accountable for changing. They want to avoid being asked about their performance. They don’t like anyone shining a light on the difference between what they say and what they do. More than anything, they don’t want to have to answer to someone; they’d rather hide from their problems, their challenges.

But top performers embrace accountability. They fearlessly look at the gaps in their performance so they can close those gaps. They look at a coach as an accountability partner. They expect their coach to ask them the tough questions, and they anticipate their coach asking them tough questions to help them expand what they believe is possible, what they are capable of.

Coaching Creates Awareness and Awareness Leads to Change

Coaching isn’t something negative. It’s positive.

Coaching leads to awareness by helping you identify areas where you can improve. With coaching you will see things that you might not be able to see on your own.

A coach helps you identify patterns and habits that may be holding you back, then works with you to develop strategies to overcome these obstacles.

The process of coaching helps you see your sales behaviors and activity more objectively putting you in position to quickly improve performance.

We’ve developed a FREE guide for finding the right coach for you and your unique situation. Download HERE

About the author

Anthony Iannarino

Anthony Iannarino is President and Chief Sales officer for SOLUTIONS Staffing, a best-in-class regional…

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