Selling the Price Increase Book Club Guide for Sales Teams

Raising prices is one of the most stressful conversations in sales — but it doesn’t have to cost you customers. This free 16-session Book Club Guide, companion to Jeb Blount’s Selling the Price Increase, gives sales professionals and teams a structured framework for mastering every step of the price increase conversation — from crafting the right message to handling objections and protecting hard-won relationships.

Sales team reading Selling the Price Increase by Jeb Blount — free Book Club Guide from Sales Gravy

What's Inside

  • A structured 16-session reading schedule for Selling the Price Increase by Jeb Blount
  • Key takeaways on why salespeople hate price increases — and how to shift your mindset before the conversation starts
  • The three approaches to price increases and how to choose the right one for your situation
  • How to set the stage for price increase conversations that protect relationships and reduce resentment
  • The 8 narratives and how to craft a compelling “Because Statement” that drives acceptance
  • How to build a formal price increase business case that makes saying yes easy for your customer
  • Proven techniques for closing price increase conversations including the Ledge Technique
  • How to handle price increase objections using the DEAL framework — Discover, Explain, Protect, and Align
  • Discussion prompts and practical exercises for every session to reinforce learning and build confidence

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Price Increase Book Club Guide

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