Sales Management Techniques That Work in the Age of Data

Sales Management Techniques That Work in the Age of Data

Sales managers reviewing forecasts and sales numbers on a computer showing four different graphs with a magnifying glass

This hard-hitting and thought provoking episode of the Sales Gravy Podcast features a deep conversation on the state of sales leadership.

Jeb Blount, author of People Follow You and Frank Cespedes, a Harvard Business school professor and author of the new book Sales Management That Works, discuss modern sales leadership challenges in a world that never stops changing.

With so much data coming at sales leaders these days, the failure to separate fact from hype, can create faulty assumptions leading to poor decisions.

Cespedes makes the point that leaders, at all levels, who embrace data while executing the tired and true fundamentals of sales management are better positioned to accelerate sales productivity and capture marketshare.


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