Are You Making These Content Marketing Mistakes? Increasingly, companies and sales professionals are becoming more reliant on content marketing to drive demand gen. Sadly, most content marketing is wasted because of simple mistakes. Don't allow these 25 content marketing mistakes…
Rethinking Round Robin Lead Distribution Start feeding your hunters the hot leads and rewarding them for their effort at building opportunities by giving them more. Don't Reward Salespeople Who Rely On Luck There are all kinds of ways to distribute…
After inbound produces the lead, then what? Let’s assume inbound drives enough leads to you that you should be able to generate the revenue, then what? Do you know how to qualify those leads, ensuring that you are spending your…
In this interview Jeb Blount and Douglas Burdett discuss why marketers and salespeople need to get up front and personal with proactive outbound prospecting on the Marketing Book Podcast. Here's what Douglas had to say about the interview: "It’s no secret…
Savvy B2B companies invest in and teach in inbound lead gen skills to their people. It helps you gain valuable visibility into the intentions of your sales prospects, and gives you a way to organize your sales process around your…