Most value propositions stink. They’re boring, generic, feature-heavy garbage that make buyers’ eyes glaze over. And the worst part? Most salespeople don’t even realize their value proposition messaging is hurting them. On this week’s Sales Gravy Podcast, Lisa Dennis breaks…
Don't Waste Time On Over-Customization Creating custom proposals for every single prospect you meet with can result in time delays, risking the chances of you closing the deal. While you're building a custom proposal, your competitors are offering better deals…
What Value Really Means To Your Prospects and Customers Your customer is looking to increase THEIR sales, THEIR customer loyalty, THEIR employee loyalty, THEIR productivity, THEIR morale, THEIR profit, and to have no problems. Are those the values you bring to…
How to Create a Value Offer That No One Else Can Compete With 74% of buyers choose the company that is the first to add value. Here are four secrets to creating a value offer that only the best salespeople…