Author: Anthony Iannarino

Displacing Your Competitor May Mean Displacing Priorities

Part of displacing your competitor may also include displacing other priorities. I had an interesting conversation with Hank Barnes last week. We were discussing competitive displacements, a euphemism for stealing clients from your competitors, and the conversation turned to client…

The Quality of Your Results Depends on What You CAN Control

The time and energy you devote to things that are outside of your control is better spent in areas where you have control. We don’t get to choose what happens in the areas where we have no control; we only…

Are You Negotiating with the Right Person?

This makes the salesperson a shrewd negotiator, choosing to negotiate with the weaker party, making it more likely that a deal is done. One of the things I hear from sales leaders most often is that their sales force cannot…

Don’t Rush the Sales Process with Half-Measures

If you're going to go to all of the trouble to engage with the prospective client in the process of changing and potentially buying from you, then there is no reason to take half measures. The danger in half measures…

Are You Worth Buying From? Create Value to Win

If you want to be a consultative salesperson, a trusted advisor, and a Level 4 Value Creator, then you have to tell the truth. It’s your truthfulness, your candor, and your willingness to help come up with ideas that can…

What Are You Teaching the Sales Force?

People don’t learn by listening to the words you speak. They learn by watching your behavior. They learn from what you do, the actions you take, not your words. Make sure the lessons you are teaching the sales force are…

Do You Rationalize the Sales Process to Feel Better?

The most dangerous lie that salespeople tell themselves (and anybody else who will listen) is that they lost the opportunity with their dream client on price. Salespeople—like all other groups of people—lie to themselves. You can call it rationalizing, if…