Author: Colleen Francis

An image of a sales leader talking to sales reps about KPIs in front of a smart board

How to Measure Sales Success: The KPIs That Matter

Quick Summary The best way to measure sales success is with leading indicators: the KPIs and metrics that predict future revenue instead of just reporting it. Closed deals are a lagging indicator. They tell you about the past, and by…

dysfunctional sales team

How To Turn A Dysfunctional Sales Team Into A Selling Machine

Leading A Dysfunctional Sales Team? Here's How To Fix It Maybe you inherited a dysfunctional sales team, or inadvertently created one. Here's how you can turn it into a high performing sales machine. Ridding your sales team of dysfunction can…

in-house referrals

What In-House Referrals Are And Why You Need Them

Referrals Help You Share Your Story You have a great story to tell about your company, your products or services, as well as the way you work with customers. So you owe it to yourself to make sure everyone gets…

client base case studies

Grow Your Client Base With Killer Case Studies

Your Guide To Attracting New Business With Case Studies Case studies are a powerful way to grow your client base. Solid case studies tell a story providing proof that you are a credible company in your market. If You Don't…

up-selling to existing customers

How Up-Selling To Existing Customers Drives Growth

Which Customers Are Up-Sell and Cross-Sell Worthy? How can you determine who those perfect up-sell and cross-sell candidates are, and what should you do once you’ve identified them? Drive Business By Up-Selling To Your Existing Customer Base Up-selling and cross-selling…

storytelling

How Stories Give Salespeople A Winning Edge

Salespeople Who Use Stories Win More Business The power of a good story is something we as salespeople can’t afford to ignore. Here's how and why you need to consider adding the skill of storytelling to your sales tool kit.…

Three salespeople outside standing in front of an office building in suits shaking hands one is holding a clipboard

Nine Ways Your Clients Can Create New Business For You

Leverage Your Current Client Base To Find New Clients When you achieve leverage, your client will transform into an advocate. They will provide testimonials, references and case studies powerful enough to attract other prospects to you without you asking them…

prospecting

The First Four Stages of the Sales Pipeline

This article will review the first four stages of a typical sales pipeline; the next and final piece in our series will review the last four. Measuring your sales pipeline as a percentage complete, as opposed to the probability of…

sales productivity prospecting

Sales Whiplash: Are You At Risk?

The most obvious symptom of sales whiplash is your company crushing its revenue targets one quarter, only to fall completely on its face the next. We’re a few months into the New Year, so most businesses have turned their attention…

sales strategy

Sales Force Building Strategy: Part 4

There are often plenty of sensible reasons why people underperform, but there is never a good reason why you should tolerate it in your growing business. It's Not Enough to Just Go Looking For Success So far in this four-part…