The difference between a good headline and a feeble headline is success or failure. It doesn't matter how good your advertisement is if it doesn't get read. Many marketers spend hours and hours (or even days) working on the content of…
When your giveaway is read – or listened to – they should say “wow…this free information is so great I can’t wait to see what I’ll get when I work with her.” Don't Let Your Freebies Cost You Sales Having…
Yes, there are many differences between writing articles to promote your business and writing a media release to garner free publicity. And it may seem obvious, but sometimes I just have to say it…the main difference is “audience.” And of…
Be willing to work with the media. They may have a different concept about profiling your business than you do and go with it. They are not giving you a free advertisement – they have their audience in mind. Networking…
