Ask yourself where your prospects hang out and communicate online; what are they reading, commenting on, sharing?
Then go there, with your message, consistently.
You Can’t Be Selling 7 Times
Conventional wisdom says you have to be in front of your prospects at least 7 times in order to make an impression.
However, you can’t be SELLING 7 times.
So, get creative on how you show up.
You want them to get used to you, to see you as an expert in your field and therefore want to be engaged with you.
You Can’t Sell If You Aren’t Marketing
Earlier I said you have to be consistent. You can’t do one thing and wait for it to work.
Marketing is about gaining exposure and credibility.
You want to be top of mind when someone is ready to make a buying decision.
There’s no question that it’s work. It just doesn’t have to be hard work!
Follow the steps outlined here and then build on them. Get yourself out there.
Remember—you can’t sell if you aren’t marketing.
Well, you can but it’s a heck of a lot harder! And less fruitful.
Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. Download your free chapters of Virtual Selling here.
About the author
Diane Helbig is a Professional Coach and the president of Seize This Day Coaching.…