“Life is short. Hug the people that you love and make sure that they know you love them without hesitation. Anything can happen to anyone, at any time. We all live with this concept that we are safe if we can control everything, but sometimes the Universe has different plans. That applies to sales too. Sometimes you think you have a sale in the bag and it all falls apart without anything that you have done. You have to roll with it and keep on keeping on.” – Kristen Austin
When Kristin Austin was hit by a car, her world fell apart. On this episode of the Sales Gravy Podcast she shares how she climbed out of a deep hole to resurrect her business and life, one prospecting call at a time.
There is no doubt that we all find ourselves hitting roadblocks that seem impossible to overcome. If you are in that situation, Kristin’s story is sure to inspire you to take action and get past whatever is holding you back. You’ll learn how to get back up when life knocks you down.
Life Knocks Kristen Down
Kristin Austin was hit by a vehicle in May 2018. After regaining consciousness, she began two-years of recovery. This required her to rebuild her life from the ground up.
Kristin owned a business for over ten years that was rooted in marketing and sales; she was a university instructor, a wife, and a mother – and suddenly it all stopped. She was forced to put things in place to keep her business running in her absence and focus on the basics of relearning how to be Kristin.
Kristen Gets Back Up
Forced to stay home and slow her pace, she decided to go back to the basics. Her mission was to get out of her own head and figure out how to get back to the life she left behind out of necessity.
The Fanatical Prospecting Book awakened her spirit because it put her back into a mindset of figuring out a plan about what she had to do, how she was going to do it, and how to get back out there. Throughout her life, Kristin was a salesperson, starting early as a child selling watermelon on Bondi Beach, and moving on to ultimately being a pharmaceutical rep.
The message from Fanatical Prospecting that inspired Kristin was, “If you do the work, the sales gods will reward you.” Once she read that phrase, she immediately got onto LinkedIn and posted about it. And the same day, people responded by coming out of the woodwork to inspire her with words of encouragement to get back up and do what she did best: SELL.
The More You Prospecting, The Luckier You Get
At her lowest, Kristen stuck in her house recovering, feeling worthless, insecure, and shut down. Then the pandemic presented a surprise opportunity when Kristin took over as head of sales with a new company.
There was still the negative self-talk and insecurity. She focused an important lesson from Fanatical Prospecting: “The more you prospect, the luckier you get.” This inspired her to keep moving forward.
Some days were really hard, and others were like shooting fish in a barrel – but above all, she was back in the game and this gave her life purpose.
Put in the Work
Kristen’s story teaches us that when life knocks you down, you can get back up. You just have to put in the work. We can all become paralyzed with fear, negativity, and hopelessness – but the trick is to move forward. Kristin, even at her lowest, found the faith to know that if you continue trudging ahead, things will change.
“Nothing happens until you move. Nothing happens until someone sells something. The big lesson I learned is that you have to do something. If what you are currently doing isn’t working, then do something else. Don’t keep doing the same old thing.”
When Kristin hit rock-bottom, she turned to Sales Gravy University, knowing that it might be a small step to go back to the basics, but it was a step nonetheless. If things weren’t converting on a daily basis, she had to take a breath and not freak out. Kristin developed the faith to believe that as long as she was moving forward, opportunities would convert – and they did. If you do the right things consistently, a little bit every day, you are going to win.