Written By: Leanne Hoagland-Smith
Top sales performers and successful small business owners embrace the human touch and are viewed by their constituents to clients as “valuable.” These individuals make time to stay human.
In what is still a difficult selling environment, there are a plethora of strategies and tactics to increase sales, including the creation of a value proposition.
Depending upon the expert sales author, consultant or coach, the definition for this statement may be different. But the purpose is the same: differentiation, or what I call being the red jacket in a sea of gray suits.
Investing hours in the creation of a value proposition statement may bring greater clarity to the small business owners and salespeople.
Yet, there is probably a simpler and more effective way to increase sales: Just be valuable!
Of course, to be valuable to your customers, strategic partners, centers of influence and professional colleagues may require you to recognize selling or sales is not about you.
It is how much your solution is better than your competitors’ or what you think your potential prospect needs.
Social media as a marketing channel provides another opportunity to be valuable by sharing links, quotes, polls, congratulatory wishes or even asking questions.
By adopting this “be valuable” behavior, the focus is now on others and how you can be of support to them.
Top sales performers and successful small business owners embrace the human touch and are viewed by their constituents to clients as “valuable”. These individuals make time to stay human.
Being valuable does take time and might be one reason some business professionals fail to practice this proven tactic for increasing sales, especially if they are seeking a quick fix to their revenue challenges.
If your value proposition statement is not working for you and you are at your wit’s end, then consider this simple solution: Just, “Be Valuable.”
Leanne Hoagland-Smith has over 25 years in sales. Her true joy is selling and…
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