What Your Sales Toolkit Is Missing Testimonials are drivers of business because they give your prospects independent insight into how you work, how effective your solutions are, and the results others have experienced through engaging you. In today’s economy, you…
Is What You Are Advertising Relevant To Your Customer? When you're coming up with your next latest and greatest sales promotion, actually think of what your customer would like. When you offer up what is most important to them, they…
Advocates Are More Than Just Customers Advocates are integral to accelerated business growth. They are the customers that derive so much value from your work that they willingly and publicly support and recommend you. No More Customers So has Jill…
Accountability Keeps Clients Happy Serve your clients as the individuals they are and come up with better ways to cater to their specific needs. Individualized attention and earned trust are what separate quality service from neglect. In a perfect world,…
As salespeople, we’re always looking for ways to provide value to our clients, always trying to differentiate ourselves from the competition, and always working to build customer loyalty. We all want to be indispensable to our clients. Insider Intelligence The…
Being able to inspire your clients to share their true experiences with you is critical. It’s even more important that they feel you’re truly listening. I was excited to take some friends to one of my favorite new places to…
In an economic crisis, retaining customers is job number one. You need to do whatever it takes to keep competitors at bay and work with your customers to ensure that they remain your customers. You will need them when the…
Why go out and generate leads the hard way? Sometimes you have to, but start with the easiest ways first. Generate leads within your existing customer base. What’s the easiest business you will ever get? Why is it that most…
Our interpersonal skills and our selling styles often influence buying decisions more than our products or services do. Sales training is great, but, we cannot expect sales training to sustain our success. Think about it. You’ve lost sales despite using…
Top sales performers and successful small business owners embrace the human touch and are viewed by their constituents to clients as “valuable.” These individuals make time to stay human. In what is still a difficult selling environment, there are a…
People buy from people they know and trust. Do your customers trust you, your products, and your services? Gallup’s recent annual Governance poll revealed that Americans' distrust for mass media (at 43 percent) continues its four-year decline and it at the…
Customer service and marketing behaviors should always inspire trust and confidence, not fear and trepidation. Poor customer service sometimes starts with the phone. Referrals are probably the best sales leads because the prospects or potential customers have already been prequalified.…